5 examples of great user experience

5 examples of great user experience

Following on from our post on what user experience is we’re counting down 5 examples of great UX. There are lots of features that work to improve user experience, and some are becoming commonplace, as businesses prioritise design and UI/UX. For example, a drop down menu where the product types are clickable, or prompts to acreage an account only when a user completes their first purchase. These small things go a long way to creating a user experience that users love.


Each of these 5 things score quite highly for user experience, and as such they’re all noteworthy examples of how businesses combine design, UI and ease of use to create something that people like. What I’ve tried to do is highlight a key feature or element that you could perhaps consider in you own work. Hopefully there’s some good take aways from looking through these, plus if user experience is still relatively new to you, it always helps to see some examples in action.




I’ve chosen Gmail as it’s a good example of empty states. An empty state is what a user can see when they’ve just signed up or cleared the data themselves. As a blank slate, the Gmail empty state provides the user with some useful information in the form of emails readily available in the inbox. It also gives you further instructions on ways to can get more value out of the app, which serve to aid users and subsequently increase user retention.





Hunter Boots have a very user-friendly eCommerce website. It functions well on desktop and mobile devices and has straightforward and familiar navigation. A key design feature is located when users view a product. The images scroll using the mouse whilst all the product information remains in view. An eCommerce site that provides usability combined with high-quality photography goes a long way towards driving sales.





Amazon is certainly one of the best online retailers out there, and they have a range of features and UI (user interface) elements to make the browsing and purchasing process easy for their users. But what I want to draw attention to is their 1-click ordering system. Once a user has input their delivery and payment information they can order straight to their door with just one click. It makes the buying experience easier and by speeding up the process, Amazon is able to reduce cart abandonment.




Henri (Hardware Enhancing a Natural Responsive Interface) is an experimental prototyping tool that lets designers quickly ideate when designing non-screen based interactions. With a simple interface and 5 user-friendly controls, lights and sound patterns can be programmed without the need for code and it’s very intuitive.

An example of how it can be implemented would be designing a door handle that lets you know if its due to rain. The internet of things is making this a reality, and with new technology comes new challenges regarding interfaces and interaction. The combination of usability, simplicity and intrigue help to create an experimental and memorable experience for the user.




Dropbox is a really useful way to manage files between computers and is very simple to use. Specifically, the onboarding is very well put together, making install a breeze. The drag and drop upload system is simple to grasp and lets you see uploads and errors easily. This drag and drop feature is becoming more prevalent due to this intuitive system and good experience.


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