I found Paul extremely insightful, knowledgeable and also up for challenging many assumptions we'd made along the way. The difference with Paul at BIAS is that not only does he understand the what and why but he also knows the right way to deploy the tech to get the best result.
I would highly recommend Paul and BIAS to any B2B SaaS organisation looking to optimise their tech approach to CRM and inbound marketing.
We are product marketing specialists for saas and services companies. Specialising in helping product, marketing, sales, and customer success leaders accelerate pipelines and processes.
Our team specialise in building highly optimised tech-driven environments for B2B revenue and operations teams around HubSpot CRM.
Reducing friction between tools and data sets, increasing the visibility of your prospects, clients and their behaviours across channels and departments, underpinning your ability to upsell, cross-sell and land new accounts.
We overlay your strategic approach to client acquisition through websites, ABM, Demand Gen, and Sales Enablement, propelling your team to advanced results.
We identify the root causes of your bottlenecks.
For Start-Ups: We run our GTM assessment on your business, analysing your whole GTM approach. The outcome is a refined, aligned, updated GTM using our ARISE framework.
Mature SaaS: We typically work on operational and pipeline strategies, including; RevOps, Customer Success and Onboarding, ABM, Talent, Tech Consulting, Sales Enablement and Growth Web Strategy.
We present our findings and then work with or on behalf of your team to deliver customised, actionable 30-60-90 day game plans that take you to the next level.
Platform optimisation on HubSpot CMS. Websites that empower your marketing team with a self-managed solution and optimal performance.
Product optimisation of your online/offline onboarding experience and strategy through Product-Led Growth (PLG) and Customer Success.
Pipeline optimisation for marketing and sales teams around HubSpot CRM. Implement a unified approach to customer acquisition through RevOps with BIAS.