Our Promise to You


We promise to ensure that your business is the foremost in our minds at all times, focused on delivering success through close collaboration, innovation and strategy.


Ensuring your organisation is a leader in its field, removing the stress and worries of lead generation and customer acquisition from your plate to ours.


Ever mindful of the need for revenue, qualified leads and more focused internet traffic, our bias towards data-driven marketing and sales will manifest itself in the results we deliver.


Through deep, intelligence-led research, we guarantee to investigate, extrapolate, measure, implement, test and verify each action within our strategy and execution. Our ambition to allow your business to out-innovate the competition on its way to recognised industry success.


We are budget managers, process creators, data scientists, marketers, strategists, copywriters, web developers, crazy thinkers and challengers to the status quo. 


We are enablers. We Are Bias.


Our Core Values



Being credible is extremely important for any brand or business, and within that we face challenges with staff independence and with delivery. BIAS are extremely proud that we can always call on our current clients to provide references to new prospects. This means we are always credible and our references current. We instill the importance of this to our full-time and contractual staff so the BIAS ethos remains constant throughout your experience.




Since a time before BIAS, our founder Paul Sullivan has always been extremely reliant on his value as an employee, consultant or contractor. This has led to multiple engagements with global brands like Morgan Stanley and JP Morgan. He has built a culture of enablement allowing responsibility of brand delivery to become something that internal and external staff buy into. This allows BIAS to remain true to its values and deliver honest and sometimes hatrd to hear truths about a companies situation and required turnaround strategy. In reverse, that also means BIAS will never shirk responsibility or ownership of issues should any occur. We also strive to remedy any situation as soon as feasibly possible, remaining transparent at all times.




Transparency and clarity are fundamental tools for building the foundations of any relationship, be that in business or personal. And let’s face it, in todays world of social media and business they overlap time and again. This is why it’s paramount that BIAS and it’s team remain transparent in our dealings and give clarity to outputs, strategy and objectives at all times. The relationships we create are collaborative, open and familiar, with a requirement of straight talking and common sense. The best relationships develop when criticism is left on the table not removed and both parties accept the most creative solutions often come from testing situations.




Following on from being transparent and providing clarity is the need for total honesty. BIAS focus on being honest at all times. We own our mistakes and we celebrate our successes as one cannot progres without the occurence of both situations. However, in business, in such collaborative partnerships, we often are privvy to sensitive information about each others businesses. Be sure in the knowledge that BIAS will never disclose any information that can cause your business harm financially or reputationally. That is our promise to you.




And it’s that honesty that will build trust as well as our capacity to deliver award-winning inbound marketing campaigns that deliver both profits and client awards, establishing BIAS as a partner of choice.


Spending time to educate you are your teams about what we do, how we do it and if required enabling internal ownership through training and development. Our ambition is to keep you and your business at the very heart of what we do, hence our company tag #whatsyourbias


It’s what you are about and what matters to you that matters most to us, we keep that as our key focus whenever we work together. Hopefully, our values match your values and if they do, please contact us via the chatbot or by calling us on 0203 637 4426.

Whom we Have worked With