B2B HubSpot CMS Website Migration from WordPress

Company Profile

Lionesa is Portugal's answer to WeWork. However, WeWork could take a lesson from Lionesa regarding professional and personal facilities. Based on Porto’s sunshine coast in easy reach of the airport and the beach, it’s a perfect blend of culture, commerce and community

2

Language website; Portuguese and English

3

Year relationship with organisation

2

Website projects completed

The Problem

Lionesa had one goal: to upgrade their company website and provide a new look and feel that said big business but promoted a sense of community and inclusion. The website also had to show that Lionesa provides space for the world's leading brands but fully encompasses smaller businesses.

In addition to the workspaces, Lionesa has a curious blend of culture, art, culinary experience and roving green spaces before you get to the local beach. All of this had to come across in the design, content, and user experience.

The Requirement

Lionesa needed a company that could listen to their needs and requirements and give them new perspectives and opinions. It wasn’t a simple case of redesign and delivery, but dive under the lid and provide advice on how they can move forward with a future-thinking focus.

The Approach

Whilst the original scope of work was to redesign the front end of the website, BIAS dived deeper into the mechanics of how Lionesa delivered its services to its customers.

We established that, ideally, the business would like a private customer portal, intranet, and chat features and that a CRM attached to the website would be better than managing form submissions as they currently did in WordPress.

The inbuilt SEO tools from HubSpot CMS added more weight to a call to pivot from WordPress, and we finally signed the deal when we explained that they wouldn’t need a costly ongoing support contract with us as they did again on WP.

In short, we assessed the business requirements and goals and suggested a tool to support wider business initiatives, not just an update to the look and feel.

The Result

To this end, they should move away from WordPress and look at the HubSpot CMS, which would come with an inbuilt CRM, email marketing and chatbot functionality. A security-focused platform with multi-language capability is an ideal solution that gives complete control of the digital experience back to the company.

In addition, Lionesa had considered a membership site, and by choosing to start with the HubSpot Pro CMS, once they are comfortable with that solution, they can upgrade at any point in time to the enterprise CMS and build that functionality at a later date.

The site also includes an API integration to allow residents to check if they qualify for benefits via the Hello Card provided by Lionesa. As not all benefits require checking, we built a flexible, easy-to-use modular system allowing the team to choose which benefits apply to the check—executing a platform for future growth and development.

Conclusion

This project was our first multi-language project, and our experience has mainly been with WordPress. Although HubSpot CMS is also a low-code option for website building, we felt for Lionesa’s situation, a professional CMS and CRM with added functionality were better suited.

This analysis has proven to be the ideal solution, although the team at Lionesa made the journey easy as they analysed the proposal heavily before committing. However, once the decision was made, they were super supportive, and the collaboration on the project was easy.

The team at BIAS loved this project. Helping a business change its focus and operational model through innovation and technology shows us in our best light. We hope to continue our relationship with the company as they continue to grow and develop its marketing and sales strategy.