What is user experience?

User experience may be talked about a lot, but what is it and why should you care about it?   The term user experience is commonly used now among designers, advertisers and marketers alike. But for those who perhaps aren’t familiar with this term, or aren't sure what...

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What is emotional branding?

Branding is incredibly important for businesses. It allows companies to form a relationship with its customers and creates differentiation between themselves and their competitors in the marketplace. The term emotional branding is one that is thrown around a lot lately, but what is emotional branding?...

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The Value of Good Design

More so than ever we are bombarded by messages, e-mails, social media, advertising, radio etc. Messages telling us to buy something, where to buy it from, constant emails flooding our inboxes and notifications from apps we can’t even remember installing. Such a flood of information...

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