FX FinTech shows the importance of mobile strategy

How important is an FX Fintech mobile strategy? Tapping into the consumer love for all things mobile, many FinTech providers have been leading with smartphone apps. Services like Revolut and WeSwap rely on smartphone apps to facilitate peer-to-peer foreign currency exchange for instance.


With just a few taps, app users are able to transfer money into the service and arrange a low-rate currency purchase. And depending on the provider, they could be spending in a foreign currency in a matter of minutes. And in the case of Revolut, customers can only use the app to manage their currency.


FX FinTech is following a trend


The reality is that apps, smartphones, and tablets now lead the way in terms of web traffic. A study by analysts Flurry Insights found that mobile apps now account for 86% of a consumer’s time online and that the total time spent online continues to rise year on year.


Little surprise then that disruptive start-ups in the FinTech sector – particularly consumer-facing services – target mobile devices as a priority. And in doing so FinTech platforms have stolen a march on established banks who have been much slower to join the mobile revolution.


Mobile is more than just the FX interface


The mobile-first approach applies to much more than just the service itself though. Each of the FX platforms uses responsive design to make their websites mobile-friendly for instance, helping to transition between app and site seamlessly.


FX FinTech providers have also realised that much of their inbound marketing needs to be conducted with a mobile-first focus. Most use intelligent ad placement on social platforms frequented by their target customers for instance. This is then backed by mobile-optimised content that helps draw them into the inbound marketing funnel.


Every marketer needs to think “mobile first”


Whether involved in FinTech, Insurance, Construction or any other industry, marketers must ensure that their campaigns are mobile optimised. Even if their system does not rely on an app, their users do – so it has to be easily accessible on a smartphone or tablet.


Marketers will also need to play an active role in driving product innovation towards mobile. Statistically, investment must be directed toward creating an outstanding mobile experience first because this is where your customers are.


As you begin developing campaigns, make sure you test them against a variety of small screen sizes, checking that each item displays properly. This will undoubtedly mean scaling back content and visuals to create a clean, uncluttered reading experience that leaves the reader in no doubt what their next action needs to be.


You can then use any remaining funds toward developing a simpler, mobile-friendly website.


Get some help


A coherent mobile-first strategy requires a lot of work behind the scenes. Even if your business has the necessary skills in-house, you may not have enough of them to cover every channel for maximum exposure.


Bias Digital can help provide both experience and resources to help get your mobile marketing campaign aligned with the wider business strategy. Contact us today and we’ll show you how to apply mobile inbound marketing principles to assist with lead generation and sales.

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Inbound Marketing Call to Action


BY Paul Sullivan



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