Responsive Design? Why is your header image so damn big?

If you landed on the Bias Digital homepage, you probably noticed our rather large image slider. You probably also noticed that is really rather large when compared to other sites you visit.


And although the vista is really rather pleasant, you’re probably wondering why it’s so damn big. But rather than simply give you the answer, we’ll show you. Grab your phone and browse to What do you see?


Answer: Pretty much exactly the same thing.


Responsive design – small differences make big differences


On your phone, you can see the same image slider with our contact details centred nicely on the page. Rotate your phone 90º and you’ll see the layout adjust slightly to show a little more of the edges of the picture. But again, there’s not a lot different.


What you are seeing is ‘responsive design’ in action as the display adjusts and updates automatically according to the size of the screen on which it is being used.


Neat trick, who cares?


Responsive design is more than just a nifty web designer’s trick to make your web pages look good on any device. It’s also a great way to make your site accessible to mobile device users so they don’t have to pinch and zoom their way around some tiny-screen rendering of each page, hoping not to fat-finger the wrong link as they look for the information they need.


In the past, your only other option would have been to design a separate site for mobile users. This approach would mean doubling your initial design and development costs. It also meant trying to keep two sites regularly updated and synchronised, a task that quickly became impossible as the site grew.


Choosing a website that uses responsive design makes it cheaper and easier to manage your company website.


Takeaway: Responsive design cuts your website development costs.


Mobile first is the future


The most important reason for embracing responsive design, however, is the surge in mobile devices. Back in January 2014, mobile internet traffic overtook traditional laptops and desktop PCs – and nothing has changed since.


Statistically speaking, people are more likely to visit your site on their phone or tablet, than by using any other device. So it makes good business sense to give them what they want.


Sites that are designed to be viewed correctly on mobile devices are now easier to find thanks to a change in Google’s indexing methods. Mobile-friendly sites are now prioritised for mobile users when they carry out a search, giving responsive sites a boost in search rankings. If you want to ensure potential customers see your site, a mobile-friendly design is essential.


Takeaway: Whether you choose to use responsive design or not, you must have a mobile-accessible website.


Regardless of whether your business operates in FinTech, construction or MarTech, a mobile-friendly website is an essential tool for promotion and lead generation. But the choice to use responsive design techniques will help to keep development and management costs as low as possible.


Get in touch with Bias Digital today and we’ll show you how responsive design will boost your online success.


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BY Paul Sullivan



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