The Result
From the client's answers to the assessment, BNM were able to learn how different businesses view the same problem as well as how to personalise the outreach of their sales approach.
By enabling the use of an interactive tool, website traffic increased, the pipeline increased, and we have gone on to use this as a basis for other projects with similar requirements.
This initial platform inspired BNM to create two further platforms that connect to the questionnaire.
The first enables the persona to list the processes that the organisation wishes to automate and prioritise them on a .csv file by importance and urgency. They can then upload that to this platform, producing a graph and roadmap for the company.
Further innovation
As a recently delivered solution, we are currently monitoring the success of the platforms and their adoption. However, early feedback is that BNM is in talks with new opportunities, so the early signs are good.
Again, this type of solution is innovative, tech-driven is a hallmark of BIAS and we love working with companies that really do embrace technology and use it for its best case. We will take learnings from this and apply them to future customers, down the line.
The final platform is a project planner, where the persona can design their roadmap.
Each platform sends the data to the prospect, building a clear picture of how engaged the prospect is with the process and BNM. The resulting activity is recorded in the contact record in HubSpot, enabling us to create a lead-generating experience tied into a platform pipeline.
