Buyer Persona Workshop From £1500

Here's what we will achieve in this workshop

WHAT WE DO

This workshop requires attendance from members of the following departments or those that fulfil the roles of marketing, sales, customer success, customer support, product management and any other client interactive positions.

Our standard buyer persona workshop only approach will help define your true personas via our six-stage process.

You can add extra services such as persona interviews and external research to fully flesh out your personas*.

THIS WORKSHOP INCLUDES

This workshop includes but is not limited to the following:

  • Identifying assumptions about buyers
  • Moving from assumptions of user categories to buyer goals
  • Forming the skeletons
  • Building skeletons into personas
  • Check the personas against the data
  • Present the personas

Additional services:

  • External persona research
  • Persona interviews
  • Persona messaging strategy

 

WHAT YOU WILL LEARN

Priority Insight

Learn the most compelling reason that buyers decide to invest in a solution like the one your company offers. Marketers use this insight to define, defend and execute strategies that resonate with buyers at the earliest stages in their decisions.

Success Insight

Describe the operational or personal results that your buyer persona expects from purchasing a solution like the one you offer. These are not benefits, but are similar and will eliminate the need to guess at or reverse engineer your messaging based on your solutions capabilities.

Perception Insight

This insight is often referred to as the bad news insight because it defines what prevents buyers from considering your solution and why some may feel your competitors have a better approach. Knowing this allows you to reassure your buyer your company or solution will help alleviate the Priority and Success Insights.

Buyers Journey Insight

Clarifying the behind-the-scenes story about the work your buyers do to evaluate options, eliminate contenders and settle on their final choice. You use this insight to align your sales and marketing activities and each step of the decision-making process.

Decision Criteria

The final piece of the puzzle. The decision criteria teach you which specific attributes of your product, service or solution buyers evaluate as they compare you against the competition. Quite often they deliver surprising results revealing that buyers are not satisfied with benefit-oriented materials and that facts are more likely to gain their trust. You may learn that your newest or most distinctive capabilities have the least impact on their decisions.

 

TO BOOK YOUR WORKSHOP

To book your buyer persona workshop please call the office on 0203 637 4426 to speak to a member of our sales team. If you would prefer to have our team get back to you, please complete the form at the bottom of the page and we will revert as soon as we can.

We look forward to speaking with you and helping you to best practice with your HubSpot portal. 

FAQ

How do we know BIAS can deliver on the workshop?

Digital BIAS have a team that has over 20 years of experience in marketing, sales and customer success. The buyer persona workshop is a standard part of the onboarding process with the company and every one of our clients runs through it. We have performed over 50 of the workshops either as part of the onboarding process or as independent workshops. 

 

How long will the workshop take?

The workshops vary depending on the size of your business and its stage of development. Workshops can range from one day through one week in total to complete. Once we have completed the workshop we will produce our reports which will provide our analysis and suggestions on how to adapt your personas for future success.

How do we pay for the workshop?

All single option services are paid for in advance in full. A representative will be in touch to confirm the booking and pricing and then an invoice will be issued which must be settled before works begin.

Please get in touch for more info

*REQUIRED FIELDS