Introduction and Objectives Setting (30 minutes)

• Welcome and Icebreaker: A brief activity to encourage participation and comfort among attendees.
• Workshop Goals: Clearly outline the workshop's objectives, emphasising the importance of buyer personas in marketing and sales strategies.
• Overview of Buyer Personas: Present a concise definition and the benefits of having well-defined buyer personas.

Understanding the Buyer Persona Concept (45 minutes)

• Presentation: Use the "Ultimate Guide to Buyer Personas" to provide a foundational understanding of buyer personas and their role in business strategy.
• Discussion: Encourage participants to share their current understanding and experiences with buyer personas.

Deep Dive into the Five Factors of Buyer Personas (1 hour)

• Group Activity: Break into smaller groups to explore each of the five factors (Priority Initiative, Success Factors, Perceived Barriers, Buyer's Journey, and Decision Criteria) in depth.
• Group Presentations: Each group presents their insights, fostering a shared understanding among all participants.

Collecting and Analysing Buyer Insights (1 hour)

• Research Techniques: Discuss various methods for collecting buyer insights, such as interviews, surveys, and social media analysis.
• Hands-On Exercise: Participants engage in a mock interview or survey exercise to practice gathering actionable data.

Building the Buyer's Profile (1 hour)

• Profile Development: We guide participants through synthesising research data into a comprehensive buyer's profile.
• Templates and Tools: Provide templates and tools to streamline the profile creation process.

Crafting Messaging and Strategy (1 hour)

• Messaging Alignment: We teach participants how to align their marketing and sales messaging with the insights gained from buyer personas.
• Strategy Development: Work on developing targeted strategies for different stages of the buyer's journey.

Real-World Application and Case Studies (1 hour)

• Case Study Review: Analyse real-world examples of successful buyer persona utilisation.
• Group Discussion: Discuss how the learned principles can be applied to your business contexts.

Workshop Conclusion and Next Steps (30 minutes)

• Q&A Session: Address any remaining questions and clarify complex points.
• Action Plan Creation: Assist your team in creating a personalised action plan to implement buyer personas in their organisations.
• Feedback and Evaluation: Collect feedback on the workshop to identify areas for improvement and measure its effectiveness.

Post-Workshop Support (Ongoing)

• Follow-Up Materials: Provide your team with additional resources, such as the "Ultimate Guide to Buyer Personas" PDF, for further learning.
• Consultation Offer: We offer personalised follow-up consultations to assist with the implementation of buyer personas in participants' businesses.