Customer Development

buyer-personas

The importance of a buyer persona for content marketing

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text] Just who are you talking to? The importance of a buyer persona for content marketing is something that should not be dismissed at all.   The principles of inbound marketing are based on knowing the personality traits and preferences of your target...

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