Customer Development

life-science-buyer-personas

Life Science Buyer Personas? How well do you know Polly the Principal Scientist ?

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text] Life science buyer personas How to transform the life science customer experience   The life science industry is huge and broad, globally growing like no other. It is unique in many ways.  But even if we boil down to individual sectors within...

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buyer-personas

Understanding How Buyer Personas Work

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text]There is a commonly accepted standard among those practicing digital marketing to use buyer personas. Building an “avatar” or “persona” (however you prefer to name the profile), is imperative for continued success.   Understanding How Buyer Personas Work   The art of identifying...

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