This article is for sales and marketing professionals looking to develop a LinkedIn marketing strategy and drive traffic to their LinkedIn company pages and profiles. I’m giving my 9 top tips to know about LinkedIn marketing to help grow your sales funnels. In addition to...
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B2B marketing and sales teams often lean into a paid marketing campaign to support lead generation to drive traffic to websites and landing pages. However, typically businesses are talking about Google Adwords and social media ads. But, by social media, I often hear Facebook and...
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B2B sales professionals around the globe use the premium version of LinkedIn, Sales Navigator. Whilst the free version allows for some socially selling activity, sales teams can’t organise leads and accounts there. This is why a premium LinkedIn account is a must for sales organisations....
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How do you use LinkedIn for business? Every business owner, salesperson or marketing professional selling products or services in a business to business (B2B) manner wants to understand how to better use LinkedIn. B2B sales and marketing teams acknowledge LinkedIn as the best social network for...
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When you create Linkedin company pages, you define what your business is to interested parties. However, they also give you a chance to post high-quality educational content to other Linkedin members. This will create great brand awareness and allow followers to share content you produce. That...
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Not every website has thousands of pages of content and millions of visitors every month. But that doesn't mean it wouldn't profit from search engine optimisation (SEO). In fact, if your website is too small, investing in SEO is the first thing you should do...
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There are three challenges SaaS marketers have to face when it comes to social media marketing. First, choosing the right platform to focus on. Given the nature of the B2B industry, it just wouldn't make sense to build an audience on Snapchat or TikTok. That said,...
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Two of the biggest challenges for SaaS marketers are lead generation and getting high-quality traffic. In an increasingly competitive market with rising cost per acquisition, SEO is one of the best (and most affordable) ways to get ahead and drive more traffic to your SaaS...
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The SaaS industry is experiencing rapid growth with an estimated valuation of $185 billion by 2024. According to Blissfully’s “Annual 2019 SaaS Trends Report“, the average company spends $343K per year on SaaS products, which represents a 78% increase from 2018. Right now, SaaS companies...
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Social media conversion rate is one of the metrics you want to keep an eye on. It gives you a unique insight into how your presence on social networks impacts your business goals. And while social media is a great tool for connecting and engaging...
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