Conversational marketing describes the digital marketing strategy that brings the conversation to your website visitors through the use of chatbots. By focusing on prospect qualification rather than upfront nurturing, you can increase conversions by up to 400%. This is achieved using chat tree strategy than a purely AI or machine learning chatbot. Our platform is more than an automated chatbot and far superior to web chat services more commonly seen on websites.
But conversational marketing is more than just digital marketing, it’s a front end sales and marketing strategy. Delivered through carefully written conversations designed to qualify your website traffic upon arrival on your high intent web pages.
Whilst inbound marketing is the perfect compliment to conversational marketing, going “conversational” puts your sales team back in control. Sales teams have been on the receiving end of long lead nurturing campaigns which often deliver low-quality sales opportunities. By choosing to take your business conversational you qualify whether a prospect is ready to buy upfront. If not then move them to a lead nurturing campaign until they are ready to convert.
Conversational marketing is suitable for businesses that seek to identify sales opportunities at the earliest point in the funnel. Businesses that have clearly aligned marketing and sales goals. Who gets high volume website traffic and are seeking improved sales success.
A chatbot marketing strategy puts sales firmly front and centre and it is suitable for both mobile and static sales teams. By syncing with your email as well as your CRM and your marketing automation platform it’s seamless integration. Utilised by businesses from tech to e-commerce, real estate to financial services, more sales and marketing teams are focusing on chat.
When questioned over 60% of both millennials and baby boomers said that they would use chatbots for answers to quick questions. They also said they would use chatbots for 24-hour access to a brand?
The case for a conversational approach to your sales strategy is strong, but what are you going to do about it?
BIAS have a well-crafted approach to helping our partners to transition to conversational marketing. As you can imagine we work hard to understand your business and this requires a lot of groundwork. Therefore we have a four-stage approach which includes, consultation and discovery, planning and strategy, implementation and then review and respond.
This becomes a circular approach to developing your digital marketing strategy rather than a linear one. To adopt a circular mindset means that you are continually improving and iterating your strategy using the data in your results. Businesses that sell in circles see better results and have a vastly improved understanding of their customer behaviour.
“The first thing we learn about in sales is that it's about being there when the need is greatest and that's exactly what conversational sales does, it makes sure the conversation happens when the buying intent is highest.”
“Did you know that 35-50% of sales go to the company that responds first?” Inside Sales
Conversational marketing and sales are fast becoming the go-to solution for businesses that want to accelerate sales conversions. They understand the need to nurture their prospects is important but qualifying buying intent is a primary objective. As identifying opportunities earlier in the buying cycle can increase revenues by up to 28%.
Companies with this type of focus invest in their marketing and sales framework heavily with clearly defined goals and objectives. Enabling their sales personnel to perform whilst reducing friction within communication channels in the top 5 problems to solve.
We have already established that outbound methods in sales and marketing produce random success. To counter this, we use inbound methods of marketing to increase qualified leads in our sales pipelines. However, too much focus on lead nurturing before establishing buyers intent has seen landing page conversions fall to around 2.5%.
You must allow buyers to contact you in the way that they find easiest. And chatbot conersations are 63% of the buyers choice to do so. So the facts are clear on what channels your customers expect to communicate in. The question is, what are you prepared to do about it?
Establishing your high intent and most visited website pages will boost conversions
Ensure we cover sales, marketing, support and test the chat conversations across the website.
Constantly monitor and tweak conversations to ensure maximum return on your investment.
Review internal processes to establish where we can automate sign-ups or book demos or consultations.
BIAS Digital is a B2B Conversational Marketing Agency in London. B2B companies are becoming more aware of the impact of Conversational Marketing via Chatbots to their online lead generation and sales stack. We specialise in the B2B and B2C implementation of the Drift marketing platform for accelerated lead qualification and sales support. Starting a conversation is the most natural of human communication methods. Implementing a conversational strategy to support this activity enables us to make data-led decisions that enhance your ability to qualify more leads and close more sales. Couple this with multiple conversational marketing playbooks and account-based based marketing and you have a great strategy to ramp up success.
Any inbound marketing or inbound sales objectives need a suitable strategy to implement to support the ambition of the company. We provide conversational marketing services via an on-page lead bot to get you there which include buyer persona analysis, buyer journey map, multiple conversational marketing playbooks*, keyword recognition*, go-to-market plan and on-going A+B testing*. Marry this up to a successful inbound marketing campaign and you will see results within 30 days*
Chatbots require integration and our conversational marketing platform is the ideal solution for this. This is more than simply ensuring it can appear on your pages and open upon request, but strategic integration to a number of places. Your CRM so it recognises site visitors when they arrive, individual chatbots for specific pages within your website or on landing pages for super targeted messaging. They also need integration to your sales teams calendars to book appointments. Bias digitals conversational marketing platform helps you capture and qualify potential customers with its innovative approach to marketing.
Our conversational marketing platform will help to shorten sales cycles by up to 63%. The addition of chatbots via our platform will help qualify potential customers quicker creating a better customer experience. We will capture and qualify more prospects leading to an increase in face to face or telephone conversations for your sales team. Conversational marketing is proven to accelerate lead qualification and shorten the sales cycle even further. Book a consultation below.
Sales reps, unfortunately, cannot interrupt prospects as they once could and we rely on inbound marketing to solve that issue. Yet sales personnel can only hold one valid conversation at any one time, valuable or not. Therefore you need to take a broader approach to market to increase conversion rates. Adopt conversational marketing and increase chat qualified leads.