Are you ready to go conversational?
“Did you know that 35-50% of sales go to the company that responds first?” Inside Sales
Conversational marketing and sales are fast becoming the go-to solution for businesses that want to accelerate sales conversions. They understand the need to nurture their prospects is important but qualifying buying intent is a primary objective. As identifying opportunities earlier in the buying cycle can increase revenues by up to 28%.
Companies with this type of focus invest in their marketing and sales framework heavily with clearly defined goals and objectives. Enabling their sales personnel to perform whilst reducing friction within communication channels in the top 5 problems to solve.
- Did you know that 15% of sales reps time is spent leaving a voicemail?
- However, the average response rate to voicemail is 4.8%?
- At any given time, only 3% of your market is actively ready to buy. 56% are not, 40% is poised to begin.
We have already established that outbound methods in sales and marketing produce random success. To counter this, we use inbound methods of marketing to increase qualified leads in our sales pipelines. However, too much focus on lead nurturing before establishing buyers intent has seen landing page conversions fall to around 2.5%.
You must allow buyers to contact you in the way that they find easiest. And chatbot conersations are 63% of the buyers choice to do so. So the facts are clear on what channels your customers expect to communicate in. The question is, what are you prepared to do about it?