BIAS Digital is a B2B Conversational Marketing Agency in London. B2B companies are becoming more aware of the impact of Conversational Marketing via Chatbots to their online lead generation and sales stack. We specialise in the B2B and B2C implementation of the Drift marketing platform for accelerated lead qualification and sales support. Starting a conversation is the most natural of human communication methods. Implementing a conversational strategy to support this activity enables us to make data-led decisions that enhance your ability to qualify more leads and close more sales. Couple this with multiple conversational marketing playbooks and account-based based marketing and you have a great strategy to ramp up success.
Any inbound marketing or inbound sales objectives need a suitable strategy to implement to support the ambition of the company. We provide conversational marketing services via an on-page lead bot to get you there which include buyer persona analysis, buyer journey map, multiple conversational marketing playbooks*, keyword recognition*, go-to-market plan and on-going A+B testing*. Marry this up to a successful inbound marketing campaign and you will see results within 30 days*
Chatbots require integration and our conversational marketing platform is the ideal solution for this. This is more than simply ensuring it can appear on your pages and open upon request, but strategic integration to a number of places. Your CRM so it recognises site visitors when they arrive, individual chatbots for specific pages within your website or on landing pages for super targeted messaging. They also need integration to your sales teams calendars to book appointments. Bias digitals conversational marketing platform helps you capture and qualify potential customers with its innovative approach to marketing.
Our conversational marketing platform will help to shorten sales cycles by up to 63%. The addition of chatbots via our platform will help qualify potential customers quicker creating a better customer experience. We will capture and qualify more prospects leading to an increase in face to face or telephone conversations for your sales team. Conversational marketing is proven to accelerate lead qualification and shorten the sales cycle even further. Book a consultation below.
Sales reps, unfortunately, cannot interrupt prospects as they once could and we rely on inbound marketing to solve that issue. Yet sales personnel can only hold one valid conversation at any one time, valuable or not. Therefore you need to take a broader approach to market to increase conversion rates. Adopt conversational marketing and increase chat qualified leads.
We also provide training to your sales teams to manage the leadbots. Showing them how to monitor the live conversations and jump in and take over when the time is right. How to look for recurring site visitors for easy wins and also how to set up automatic opening of lead bots. Our playbooks will help your sales reps shorten sales cycles improving customer experience enabling more face to face conversations.
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