Businesses that have a lack of traffic or targeted traffic to their website and social media channels have to address this point first. The wrong traffic will result in decreased conversions, prolonged sales cycles and clients of the wrong fit. It also results in lower profits and damages your business.
Businesses that have good traffic levels may often need to spend more time optimising their campaigns. This should include conversion offers, web page design, A/B testing, developing landing pages. Reviews on the type of traffic being acquired are important as well as optimizing current journeys.
Sales enablement is the process of identifying how the sales process works, enabling the right environment for sales to take place through the provision of assets and technology. Standardised sales process when optimised often deliver far greater results than maverick opportunistic individual approaches.
Customer service plays an integral part of the ability of your sales team to upsell current clients. They are the most cost effective acquisition of revenue and further sales. Many companies overlook how customer service impacts the bottom line from a sales and a retention perspective.
Discover if you have a website that supports adapting to Inbound Marketing
Run a full deep dive on your business and start developing a strategy
Which products and or services would benefit most from inbound marketing
Go to market strategy, training, testing and refining. Content outputs, operational assessment and further consulting.
Inbound marketing describes the digital marketing strategy that brings all of your online channels together to one ambition. Online marketing channels are email, blogging, social media, your website, and search engine optimisation. The ambition is to generate highly qualified leads for your sales teams on a continual basis.
Traditional methods of marketing rarely yield tangible results. Outbound methods like newspaper and magazine adverts, PR, radio adverts can all have a broad reach but aren’t quantifiable. If you can’t quantify your marketing spend you cannot justify it either.
Inbound is a data-driven approach to online marketing, using quantifiable analytics to effect change. Adopting a data-driven approach to your digital marketing activity reduces waste of time, effort and budget. This improves results and enables a far more targeted strategy to ensue.
An inbound approach is suitable for businesses that require a high level of consideration during the buying process. Whether that is because your product or solution is of a technical nature or of high purchase value. Inbound will help you distribute your message through an extremely targeted content messaging strategy.
However, content alone will not accelerate the buying cycle or the decision-making process. Inbound has key requirements that need to be established in order to achieve success. Changing your perspective from a cast your net wide approach to a far more targeted plan takes time and investment.
The lead generation process becomes more transparent and tangible, whilst the prospect conversion process increases with quality. This, in turn, enables your sales teams to have highly converting conversations with leads ready to convert into paying customers.
This has added benefit as businesses that adopt a data-driven approach often follow this by a process of digital transformation. Outdated legacy systems become redundant, improved systems automate workflows and a digital orientation follows.
BIAS has a well-crafted approach to helping our partners to transition to inbound marketing. As you can imagine we work hard to understand your business and this requires a lot of groundwork. Therefore we have a four-stage approach which includes, consultation and discovery, planning and strategy, implementation and then review and responds.
This becomes a circular approach to developing your digital marketing strategy rather than a linear one. To adopt a circular mindset means that you are continually improving and iterating your strategy using the data in your results. Businesses that sell in circles see better results and have a vastly improved understanding of their customer behaviour.
However, do not underestimate the importance of having a very well optimised website to support your inbound campaign. Driving increased traffic into a website with poor user experience or poor messaging won’t work. If you are unsure about your current company website, take a free test on our website page.
“Did you know that 63% of businesses state that their number one challenge is generating enough leads and traffic?”
Inbound marketing is the number one choice of businesses solving their lead-gen problems. Use a CRM and personalisation in the marketing messaging with lead nurturing are integral to the growth of your sales pipeline. Couple that with a clearly defined content strategy, search engine optimisation and a marketing automation solution for accelerated results.
If you answered yes to the questions above, then you are ready to grow your business. Choosing a partner that can deliver tangible and quantifiable results is the next step. Talk to an award-winning inbound marketing consultant at BIAS for a detailed plan of action.