Facebook Adverts

Facebook adverts work!


The desired outcome of using this method of marketing is to drive traffic to your website or product online, through users clicking on adverts that appear on their Facebook or Instagram social media feeds.


The cost per click is dependent on the popularity of the product or service and also how well you have identified your target audience, which is why it would be prudent to work with an agency to help best get results.


Another popular paid search marketing option is remarketing, which is what you see when you visit a website and then leave and adverts from that company appear in your further pages across the internet.


Facebook advertising or Facebook adverts as they’re commonly referred to is becoming increasingly popular. Although not in any way considered a replacement for Google Ads (PPC) they are a great way to support your paid marketing activity.

Allowing you to be far more creative and visual than Googles PPC ads, Facebook ads work in a much more inbound way. This means you can really define your audience, create your attraction media and collect details without acting intrusively. If your audience is correctly created, we can have brilliant success and results. Our campaigns have delivered upwards of 5 leads per day consistently.

There are numerous ways to set up your Facebook ads, and their styling will be affected by where the ads are viewed, as per the image here.

But did you know that there are many different ways to use the Facebook ad program:

  • Raise Brand Awareness
  • Drive Up Engagement
  • Increase App Installs
  • Increase Website Traffic
  • Better Lead Generation
  • Increase Conversions
  • Get Ecommerce Traffic

Facebook Ads require extensive setup, to get great results, it’s about the quality of data available and what assets are available for the creative part of the ad campaign.

  • Customer Research
  • Buyer Personas
  • Compelling Content
  • Choose the right type of Campaign
  • Accurate Display Times
  • Ads also for Instagram or not
  • Often 2 Campaigns Run Parallel
  • Creating the Creative for the Campaign

There is far more than one first assumes, all campaigns have start-up fees and creative is quoted after a brief is delivered.

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Contact Bias Digital Consulting to discuss how we can help you drive additional growth from your current clients and help you to identify the key elements of your product or service that will attract more qualified leads

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