Facebook as a Social Media Platform for Tradesman

How to Market your Estate Agency Business on Facebook

Facebook as a Social Media Platform for Tradesman

Facebook as a Social Media Platform for Tradesman

 

So for the second and slightly delayed instalment of the Social Media for Tradesmen series we will discuss the platforms and how you can utilise them to gain followers and cement you and or your business as an authority in your field.

 

The first platform we shall look at is Facebook as a Social Media Platform for Tradesman. When we first engage our clients with regards to their Facebook marketing we always establish how well they think that they are doing with this. We typically find the following:

 

  1. They have a Facebook business page
  2. They typically have most if not all of their personal friends on the page
  3. Do not utilise Facebook adverts
  4. Post mainly offers and images of their works/products
  5. Do not educate their followers on the business and its background or its products and services
  6. Overload text with #hashtags
  7. Don’t know when the optimal time to post articles is
  8. Feel that they do a lot of work for little response
  9. Feel frustrated that they cannot keep a structure to their posts and consistency

 

facebook_for_tradesmen

These are all far too common conversations with around 85-90% of all new and current clients and I thought we could look at how as a tradesperson you could utilise Facebook effectively.

The first thing to do when you have set up your page and you have uploaded your branding images, logos and company/business text links the page to Twitter so that when you post to Facebook you can post to Twitter automatically see ( https://support.twitter.com/articles/31113-using-twitter-with-facebook ).

Some people may disagree, they may say that the messages sent on Facebook don’t suit Twitter because of the limit on character space. However, as this series of articles, we will broach this later.

Posting articles and when

 

 

As you can see in the image here I shared some content from Hubspot about good practices for landing pages in web design and I ordered my post in the following way to ensure pick up on my twitter feed:

 

  1. Added the URL (web address) first, which Facebook then finds and pulls in the blog image and header. This is seen by the computer mouse image and the blog title underneath.
  2. I then manually typed the blog title again so you can see that in my tweet
  3. I also added some keywords with hashtags to help people searching for the type of content the blog article is about to find it easily when searching for this on the internet, twitter or facebook.

 

Notice the metrics available underneath the image?

 

261 people have viewed my post, this is the reach this article had.

 

facebook post with metrics

 

If you click on the narrative “261 people reached” you will see the above breakdown.

 

This explanation shows how to post sharing an article already written by an author, but you can apply the same things to posts on your own website. Remember the key things to a good post are:

  • Post with pictures
  • Use relevant hashtag keywords for the post
  • Place a URL that can be read on Twitter easily enough

 

This is how the post looks on Twitter

twitter post from facebook page

So that’s how you post an article to your Facebook page and share it to Twitter.

Some tips for you tradespersons out there are:

  1. Don’t just post offers and deals to your Facebook page or profile, educate your followers around your product and services so you become an authority
  2. Break down the information into bite-size handy bits to read so you can post 2/3 articles per week and keep the topic of conversation going
  3. Always add relevant images to support your text content
  4. Do share images of your finished works such as fitted kitchens, painting and decorating, plastering and rendering, re-upholstery and use before and after or pre and post to support the work or services you supply.
  5. Don’t be afraid to use images sourced from the internet to help support your conversation but make sure that you give the correct credit at the end of your post to the author or photographer of images or links you use.
  6. Learn when to post your articles here
  7. Look at your peers, follow their pages and their Twitter accounts and watch what type of posts get the best response, this is a learning curve and education for you and your followers is key
  8. Look at the calendar for the current year, see if you can tie your content into the seasons or particular relevant public events

By Paul Sullivan

Paul Sullivan
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