B2B companies are aware of the impact of growth marketing on their online lead generation activity. Positioning your company as the “go to” or “company of choice” requires a content led inbound marketing strategy. This type of strategy should be supported by paid search. Companies use marketing automation platforms to manage inbound campaigns enabling us to make data-led decisions. It is this data that enhances the ability to qualify more leads and close more sales. This is achieved by using inbound marketing to capture prospects contact information. You capture information on forms via calls to action on landing pages. By doing this we can trigger your lead nurturing email campaign. A far more successful strategy than traditional marketing offers. Choose BIAS as your growth marketing partner.
Inbound marketing and sales objectives require a strategy that supports the goals and ambition of your business. BIAS’ digital marketing campaigns are designed to deliver strategic and measurable results. Other services include buyer persona analysis, buyer journey map, competitive analysis, and inbound and outbound communications. As well as a go-to-market plan and partnership or affiliate plans. Using inbound marketing to convert close and delight prospects you magnify the opportunity to increase sales. Identifying your target audience is only part of the solution. The inbound methodology sets your business on a data-driven strategy for success.
To succeed with inbound marketing, you need digital marketing tactics and strategy. Constant testing and measuring outputs to achieve consistent success. BIAS provide value through our award-winning content creation, search engine optimisation (both on and off-page), social media, email marketing, optimising failing funnels and creating up new campaigns. Becoming a BIAS client ensures you are working with an agency that is principled to focus on your growth. Speak to a BIAS growth strategist today and discover how we can help you get your results back on track.
Account-based marketing (ABM) is a process of identifying companies that would be key business accounts. Then getting your content and ads into their employee eco-systems. BIAS help you build your account selection and content creation. The prospect channels to monitor for strategic insight with targeted trigger event content delivery. Account based marketing is by enlarge the most endorsed form of lead attraction and closure.
BIAS deliver on the “big picture”. We target the three main components of your business when planning the inbound strategy. The inbound strategy focuses on delivering you warm leads, with a comprehensive persona, led strategy. Therefore sales, business and product development are all considered within the plan we implement. This includes the technology you need to be successful, be that marketing automation, CRM integration, website development and conversational marketing platforms. Combine all or some of them, depending on your digital marketing plan and you have a fully optimised client acquisition process. For more information or a no-obligation consultation speak to BIAS today.
Continued sales success with growth marketing cannot be achieved without knowing what’s going on in the data. Data-scientists deep dive the results to look for patterns and to establish further opportunities. The use of analytics throughout is standard, think as much about your website as you do your content outputs. Therefore paid search marketing is often a huge benefit to increase the opportunity to convert, but nothing about Bias is “set and run”. Our focus on what the data tells us is why we deliver better results. Forget outbound marketing, adopt a data led digital strategy across your marketing and website campaigns.
B2B businesses have little time to lose and need industry expert partners. Send us a message on the form here and let’s get a conversation going.