SMEs typically suffer from one of two problems, traffic or conversions, and the two are tied together. Here's how we help.
STARTING OR PIVOTING YOUR INBOUND MARKETING
The nuances of the issues within your digital marketing or inbound strategy usually are underpinned by problems in your traffic:
- no traffic
- the wrong traffic
- the right traffic but low or lack of conversions
This leads to issues in conversions, which usually are focused around:
- poor/incorrect traffic
- lack of conversion points in your website
- badly placed or inconsistent calls to action (CTA)
- incorrect assumptions about your required audience
Our experience and rigorously tested processes enable us to effectively assess the situation at hand.
Of course, if you are an SME beginning your inbound journey then you will be at the no traffic or possibly the wrong traffic stage.
WHAT YOU CAN EXPECT
BIAS treat each and every business we engage with as unique, we have no preconceived bias to your situation and each and every company is assessed on its merits.
This ensures total impartiality to your situation and enables us to use our proven process to derive from the facts a game plan that will focus on quick turnaround.
With a customised 30-60-90 day plan of action, we will provide transparency and a roadmap to results based on agreed milestones and KPIs.
By combining the reporting of HubSpot and the intelligence of Google Analytics and Search Console, we devise a data-driven approach to rectifying your situation. And can drive month-on-month wins which have significant compound effect in the numbers.
I've been working with Paul and the team at BIAS for around 4 years now and they have managed our website redesign projects with aplomb. Paul is a fantastic marketing strategist and I have no problem referring him to the fast-growth tech companies that I recruit for. If you are looking for a growth and results-oriented business partner then Paul is certainly your man. I recommend him highly.
HOW BEST TO ENGAGE WITH BIAS
BIAS love working with fast-growth tech product and service companies. Our passion lies deeper than our passion for technology and what it can do, but because we are driven on both a marketing and product development front.
Our focus is to advise as much on the inbound marketing needs of mid-market businesses as it is on the product development around onboarding, product marketing and product strategy. In short, we want to help deliver as many MQLs as we can PQLs.
For our service-led partners, we want to drive you forward by thinking innovatively about your sector and positioning your business as a thought leader and potential provocateur.
If this sounds like your company, then please do reach out and book some time with one of our team, we are keen to hear your story and discuss how our wildly innovative or less so strategies can help you grow.