An MQL is a lead that has been identified as being more likely to become a customer.
MQL stands for Marketing Qualified Lead. It is a term that is used to describe a lead that has been identified as being more likely to become a customer, based on certain criteria or qualifications.
In sales and marketing, a lead is a person or company that has expressed an interest in a product or service, and is therefore considered a potential customer. Not all leads are ready to enter the sales process, however, and may require additional nurturing or qualification before they are considered sales-ready.
An MQL is a lead that has been identified as being more likely to become a customer, based on a set of predefined criteria or qualifications. These criteria may include factors such as the lead's engagement with marketing content, the level of interest they have shown in the product or service, and other relevant information about the lead's business and purchasing behavior. By identifying and prioritizing MQLs, sales and marketing teams can focus their efforts on the leads that are most likely to result in closed deals.
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