Marketing automation is the process of using a professional platform which can be used to effectively monitor, streamline and scale the results and impact of your inbound marketing campaigns.
We use HubSpot’s inbound marketing software to bond every aspect of your inbound marketing strategy together.
HubSpot combines content marketing, lead generation, email automation, social media management, SEO, paid marketing and your analytics tools in one intelligent and intuitive system. This is why we recommend it over all other marketing automation platforms and use it ourselves.
Combine this well-designed, complete inbound marketing platform from Hubspot with their first-class website CMS, superb free CRM and their sales automation hub and you can optimise your strategy across the entire customer lifecycle.
Our proven expertise as a financial and technology-focused Hubspot Gold Partner on the HubSpot software platform makes a measurable difference to the inbound results we generate for these industries.
BIAS has a well-crafted approach to helping our partners to transition to inbound marketing. As you can imagine we work hard to understand your business and this requires a lot of groundwork. Therefore we have a four-stage approach which includes, consultation and discovery, planning and strategy, implementation and then review and responds.
This becomes a circular approach to developing your digital marketing strategy rather than a linear one. To adopt a circular mindset means that you are continually improving and iterating your strategy using the data in your results. Businesses that sell in circles see better results and have a vastly improved understanding of their customer behaviour.
However, do not underestimate the importance of having a very well optimised website to support your inbound campaign. Driving increased traffic into a website with poor user experience or poor messaging won’t work. If you are unsure about your current company website, take a free test on our website page.
The value of adopting a robust and efficient marketing automation platform, especially HubSpot, is that it gives you the unique ability to analyse and control your contact data inside one system.
By harnessing the all-round strengths of the platform, we strategically align your contact data with the needs of your business inbound marketing strategy.
Lead nurturing on Hubspot enabled your business to respond to your leads at the right time armed with the right content.
By strategically combining highly personalised email with powerful, event-driven workflows, we shall automate the communication with your leads at the right stages of their decision process, maximising opportunities for you to close new business.
But the lead nurturing is only ever more successful when you measure, adapt and implement, which is where Hubspot comes into its own.
Instead of jumping between Google Analytics, WordPress, your email client, a social media platform, your CRM and Excel, HubSpot keeps all your marketing and sales performance data in one place. Every metric is visible across web, email and social media, every tactic is completely measurable.
Together we can identify the roots of each success and trace the journey of every lead.
Inbound marketing will not deliver true value without a proven marketing automation system. It powers every element of your content marketing and lead generation strategy, which in turn enables us to drive your growth and scale results.
The setup, configuration and use of your marketing automation platform are managed by BIAS so that you can enjoy the compound result inbound is known for. If required we can also train members of your incumbent teams.