Drive growth in revenue with a solid strategic foundation
BIAS Digital will develop a highly-targeted marketing strategy designed to meet your business objectives. Firstly, we identify your customers’ needs and what motivates them, define your differentiated value and then build a plan to leverage your position to increase your presence and market share.
Successful businesses and those gaining momentum address their customers’ needs and solve their problems head-on; they are razor-focused on providing actionable and educative answers.
To achieve this level of capability you must really understand your customers. Identify and address their pain points and what makes them tick. Understanding them inside out and back to front makes creating relevant content straightforward and highly effective. In our opinion, inbound marketing ensures that you avoid the pitfalls of standard generic messaging, so this stage of the planning the marketing strategy can’t be overlooked.
A customer-centric proposition puts the customer front, centre and behind everything that you do, it’s about them and not about you.
By owning your value proposition you can let go of inherent bias and put the customer at the forefront of all your sales and marketing efforts. It’s the customer first marketing strategy that ties everything together. BIAS can help you articulate your story in the appropriate channels with consistent resonant messaging.
What you learn in the persona development and workshop process will enhance your sales teams capability to close more sales
Using our findings to define the keyword research and questions customers ask, you set your team up for quick-win success. With a well-defined content strategy designed to generate a specific response from target customers that triggers sales conversations.
By using competitive analysis you gain an insight into what’s working and what’s not for peer businesses in your industry. Our toolkit will enable us to look at the keyword strategy, paid search strategy and backlink strategy of your nearest rivals as well as monitoring their social media to piggyback what works.
Working alongside BIAS to map out your key competitors, we identify areas of weakness to capitalise on and leverage their winning tactics that you can adapt for quick-win success. The focus here will be on overall digital experience, SEO, paid search, key messaging, proposition and content.
At BIAS, this is exactly what our brand stands for. For us, you cannot win without the above. All marketing and sales activity should be part technology, part data, and part gut instinct.
Experience and research combined with hard data is the perfect combination for ongoing success. We will analyse your sales funnel efficiency with HubSpot to ensure you’re making informed decisions.