The 12-week business startup mastery course is THE course for anyone that is keen to start their own business but is worried about taking the risks associated with it. BIAS, an award-winning digital consultative marketing agency, that helps businesses from startup to scaleup and beyond brings together a course that will provide you with the challenges real business owners face and teaches you how to deal with them.
The 12-week business startup mastery course is THE course for anyone that is keen to start their own business but is worried about taking the risks associated with it. BIAS, an award-winning digital consultative marketing agency, that helps businesses from startup to scale up and beyond brings together a course that will provide you with the challenges real business owners face and teaches you how to deal with them.
This course will trace the path of a startup business from ideation to implementation. The course will migrate from a macro to micro view of all activities which must be engaged in to actually launch a business. A startup enterprise may take the form of a “brick and mortar” store, a catalogue, a web-based business, or, any combination thereof. We will focus on both a brick and mortar and a web-based effort. The startup enterprise created on the desktop will potentially be an actual opportunity which students may have the opportunity to join, in an actual real-world setting, once the course work has been completed.
Initial ideas will be identified, discussed, and then a specific idea or ideas will be selected with respect to the market capacity, competitive opportunity and economic viability. (I have a selected target strategy, but rather expect the class to bring their own idea forward). From this starting point, a business plan will be created, a financing strategy will be crafted, and organisational, operational, merchandising, and marketing plans will be formulated. The course will be presented through a combination of structured lectures, team assigned work projects, workshops and presentations, and guest appearances of individuals whose specific area of expertise will aid the class in accomplishing its final objective: the launch of a viable startup business. These outside “experts” will represent a variety of functional areas such as merchandising, marketing, investment banking, systems design, real estate planning, and store planning and design, etc.
The class will function as both a single unit and, will also be broken up into three functional teams. These teams will represent master activity centres in building our selected enterprise. Choosing an appropriate enterprise will be our initial task. Our objective is to hold a virtual “ribbon cutting” 12 weeks later at the completion of the course.
The teams’ functional activity centres will be:
We will rely heavily on five baseline business fundamentals, notably, dimensions of:
If you really want to give your business the best opportunity to be a success, then take the 12-week course and learn the skills, strategies and experience it takes to succeed.
Payment plans are available subject to status.