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INBOUND STRATEGY

£5000/from

Deeply align sales and marketing on the HubSpot platform, with seamless lead management, automated processes, and fully deployed productivity tools.

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Rapidly deploy your HubSpot strategy with BIAS discovery and strategy; competitive intelligence, value proposition assessment, competitor SWOT, personas, HubSpot workflows and automation, lead management and reporting.

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INBOUND SUPPORT FROM

£5,500/mo*

Extract more value from your digital channels with well-executed inbound content marketing campaigns. Our fully encompassing inbound packages perfectly align with those seeking big results.

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Packages start with:
  • Weekly blog posts
  • Quarterly conversion offers
  • Managed social media & paid ads
  • Lead management & nurturing
  • Detailed monthly reporting
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ENTERPRISES

POA/mo

Larger businesses have bigger content requirements or more strategic like account-based marketing. BIAS can provide customised solutions to fit the business need.

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Content production, larger social media campaigns, intelligent paid marketing and media buying services, customised tech solutions and much more.

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LINKEDIN PROSPECTING FROM

£1500/mo*

Accelerate your sales prospecting with our automated LinkedIn campaign manager. The perfect compliment for sales teams just beginning inbound marketing.

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Connection to your HubSpot CRM, connection to your sales teams LinkedIn Sales Navigator*, outreach workflows, template design, attach video, pdfs and calls to action. Monthly reporting and ongoing optimisation. The price listed includes two licenses per month.

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CONVERSATIONAL SALES From

£5,500/mo*

Designed for businesses that want to maximise the inbound funnel service with serious sales results in mind. This retainer is a solid choice for going for accelerated sales growth.

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As per Jumpoff, Content Audit, Keyword Strategy, Persona Development, Funnel Development, customised marketing and sales alignment.

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CONVERSATIONAL KICK-START

£12,000/from

A 90-day kick-start of your conversational marketing and sales strategy. Designed to rapidly deploy your tech, get your playbooks implemented and transfer ownership to an internal team.

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Playbooks, Website Audit, CRM Integration, Calendar Integration, Sales Team Set Up, Replacing Forms, Training, Playbook Measurement

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WORDPRESS WEBSITES FROM

£10,000

WordPress is a well-recognised website content management system (CMS). BIAS is well versed in building high-quality websites on this global platform. Typical websites are built on drag and drop editors for ease of website management.

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Full custom front end design. All required hardcoded and modular functionality. Annual hosting complete with SSL and security features with 24/7 uptime and support. 

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GROWTH-DRIVEN WEBSITES FROM

£15,000

The Growth-Driven Design Package is for businesses that want to fully optimise their marketing funnel. Beyond campaign optimisation, the GDD package enables a business or brand to build their website month on month according to the data. This keeps it optimised, intuitive and flexible at scale, a far better choice for any business than the traditional model.

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Month to month development and optimisations including A+B testing, deposit and monthly payments, the inclusion of tools (Hotjar, Yoast, SEM Rush), superfast hosting, unlimited content updates, monthly technical SEO

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ECOMMERCE WEBSITES FROM

£10,000

BIAS is an official Shopify agency partner and also specialise in WooCommerce e-commerce websites. We provide a fully-fledged online retail service for both B2B and B2C retail businesses.

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From standard e-commerce to custom marketplace websites, we have a solution to fit. Packages include hosting, SSL, 24/7 uptime and monitoring and updates*.

*Some services will require technologies at an additional cost than the listed price. Please ask for more details.

HUBSPOT & BIAS

BIAS are specialists in the integration of HubSpot and 3rd party software. We are also award winners for content marketing and web design.

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FAQ

ONBOARDING WITH BIAS

What is Inbound Marketing?

Inbound Marketing or growth marketing as it is also referred to is the strategy of combining all channels of digital marketing together. Take content, usually blogging but in its many forms, email, social media, search engine optimisation, buyer personas, landing pages, paid search (Google AdWords and Facebook ads), ebooks and use them to bring visitors or prospects to your website or landing pages.

Inbound marketing is implemented using a marketing automation platform. We are specialists in using Hubspot and Drift Marketing, as well as experienced in Salesforce.

Who is Inbound Marketing for?

This strategy is for serious business development goals. Product or service companies that want to use data-driven choices to accelerate qualified leads in their sales channels. Businesses that want to generate a steady stream of leads and enquiries and position themselves as the go-to choice in their industry or niche.

How Long Does It Take To Implement Inbound?

Implementation times differ depending on where you are with your current marketing activities. We would need to analyse your current position, establish who your personas are and then devise an appropriate strategy.

Included in this are content and website audits which are imperative as this is where we want to drive the traffic and increase the opportunity to convert customers into revenue.

Timelines can roughly run from a standing start at 6-8 weeks, around 4-6 weeks if you already have marketing activities in place.

What Types Of Businesses Have You Worked With Before?

Digital BIAS is an award-winning Inbound Marketing Marketing Agency, working with a range of businesses, but primarily Technology and Service companies.

Our client base is varied having worked extensively with Financial Services, Technology companies, Fintech, Property (Real Estate, Estate Agents), and professional services. However, we have deep experience of e-commerce and educational institutions too.

ONBOARDING WITH BIAS

What Are The Benefits Of Having Conversational Marketing?

The benefits are that you can use the chatbot not only to qualify website and landing page prospects, but you can also use them to semi-automate administrative workflows in certain industries.

For smaller companies looking to grow or scale, you can implement the chatbot in place of initial full-time sales hire, enabling the business to increase revenues before paying salaries. This approach based on using digital marketing campaigns to drive additional traffic into the websites and landing pages and using the chatbot to further qualify your prospects into leads.

Please note you still need to sell your products or services, but if you are reading this, we assume you have a handle on that.

For larger teams, the chatbot comes into its own. With routing rules and syncing to multiple salespersons email and calendars, you can accelerate the opportunity to close more business both during and after standard office hours.

Sync with your CRM and add an Account-Based Marketing approach, then you can seriously open your conversations up to desired companies and their key personnel.

How Long Does It Take To Get My Chatbot Integrated Into My Company?

We can have your first chatbot up and running in a few days. But as we work with you to get your strategy further customised, the individual conversations will take a little longer to implement.

Can A Chatbot Work In My Business?

It has been proven that chatbots can be included in most industries to help with enquiries, marketing, sales and customer services. The price point of the solution you choose and its technical capacity is what you should focus on first.

How Does It Work?

By creating Buyer Personas, we can help your business understand the customer you should be targeting. This is not a profile, it requires a semblance of understanding of the psychology of your customers’ emotional buying triggers.

Once we understand this, we can help you implement strategically designed conversations onto your website and landing pages. Allowing your chatbot is to identify your prospects needs, qualify how you can help them and then get them talking to a salesperson.

By syncing with your CRM it will recognise your repeat customers by name* and your sales team can stay constantly connected via the mobile app and web browser. However, these are not essential for use as the bots are synced to email inboxes and calendars for full automation.

Do You Have Case Studies Or Examples?

Sure we have a number of examples of chatbots being used in Real Estate, Finance and Technology. We try to keep up to date on our case studies page, but please do reach out for a personal breakdown of how you can integrate conversational marketing and sales into your organisation.

ONBOARDING WITH BIAS

How Long Have You Been Creating Websites?

We have been creating websites for clients since 2007. We have a very in-depth process to design websites and work to integrate the marketing and sales functions needed. This ensures that websites are well designed as well as functional as they are focused on user experience.

Our experience also allows for highly technical customised solutions, beyond simple web design.

What Platforms Have You Created Websites On?

As of January 2021, BIAS focus on web design on the HubSpot CMS over WordPress. This is due to the low code value proposition and its lack of reliance on plugins.

With its premium secure hosting and inbuilt CRM, email marketing and chatbot support, it's a key ingredient for the success of any business.

We still provide WordPress services where required and have a great WordPress focused hosting environment.

How Do They Work?

Our projects are built to self manage. That means we provide the website, a self-managed content management system, and drag and drop editors. 

We do provide ongoing support and optimisation through our growth-driven packages and other customised SEO solutions.

 

Who Will See My Website?

Nobody will see your website if you don’t create traffic for it. That means writing blog content, using social media, PPC – Google AdWords or Facebook ads. 

Bias offers a range of support services like inbound marketing, Facebook ads, Google AdWords and social media to drive traffic to your website, just ask a consultant.

Have You Got Examples Of Your Work?

Of course, we have! We try to keep our latest works available to see on the case studies page, but feel free to talk to one of our consultants and we can take you through a few projects.

Please get in touch for more info

*REQUIRED FIELDS