Social Media for Estate Agents

ocial media for estate agents modedaweb

Social Media for Estate Agents

Social media for estate agents

Whilst researching this piece I looked at a number of Estate Agent focused marketing agencies and the content around this subject that they produced. The quality of copy varied from site to site but I’ll share some links at the end of this article so you can compare how we talk about Social Media for Estate Agents.

 

When focusing on your marketing activities for your agency or for yourself if you are a one-man band, it’s important to first gage how much time you can effectively assign to this. One mistake to make is to over-commit and then under deliver which will not only interrupt your content flow but will also leave you frustrated.

 

Social media when utilised effectively can go a long way to helping establish your estate agency as the authority in its locality with the education it provides in its content on its website.

 

5 Great ideas about social media for estate agents

 

  1. The first thing you need to do (if you don’t already have them) is to set your brand guidelines for your agency. This will enable you to clearly define what can be said and the tone of the content you will produce. You should also define your company mission statement at this point.

 

  1. The next thing you need to do is work out how much time you can afford to apply to social media activity. The best way to plan is to put together a calendar so you can effectively start to plan when you will release your content to coincide with the peaks and troughs in your business cycle. Typically in the UK, property sales and rental sales tend to fall back over the winter period and then kick start in the new year when people are looking for a “fresh new year” or “new year new start”. So look at content that talks to Finding that perfect home, or Buying an investment property or The art of negotiation: How to secure your first property. These are all topics close to making a property purchase.

 

  1. Identify who you want to target. An estate agent will have multiple targets of acquisition, you will want more vendors, more landlords, more tenants and of course more potential buyers. Already you have identified 4 target groups all with their own questions and all in need of different content that will support you in defining your agency from the rest of your local competition. Content will form the basis of your social media strategy providing you with the very essence of what information will represent your agency in the social stratosphere. The same type of content mentioned in point 2 can be applied to the types of buyers I’ve just spoken about.

 

  1. Identify where your potential customers will operate their social media use. Older vendors and landlords may predominantly use Facebook and Twitter, those in their thirties may also use those platforms but also be open to Instagram and Pinterest. Those in their twenties will possibly use all of those platforms or variations of those, but what you need to do is clearly define where they are. But don’t forget Linkedin when looking at your strategy, with a platform full of professionals surely your idea tenants and buyers are lurking here somewhere. There are simple ways to establish this, you can either research this via search engines such as Google (see results) or ask your mailing list using a survey such as Survey Monkey.

 

  1. Learn the free social media automation software that is available in the market. I am a fan of Hootsuite but there are a number of other platforms such as Sprout Social, Meet Edgar and Buffer App to name but a few.

Here are some great tips on posting to social media.

 

These platforms enable you to schedule your social media posts in advance so you can effectively spend an hour or so, one day per week and prepare your updates for a release. They also offer functionality to ensure that your posts are delivered to the social media platforms at the time that they are likely to get optimal engagement. All of the platforms have help guides to aid you in this process and you would be wise to employ this to help you kick off.

 

These platforms enable you to schedule your social media posts in advance so you can effectively spend an hour or so, one day per week and prepare your updates for a release. They also offer functionality to ensure that your posts are delivered to the social media platforms at the time that they are likely to get optimal engagement. All of the platforms have help guides to aid you in this process and you would be wise to employ this to help you kick off.

 

Failing all of the above, which can seem daunting and time-consuming, you can always look for a local marketing partner to help you with this but ensure you establish the requirements of point one above in order for you to maximise your content and minimise negative exposure.

 

In short, when planning to execute social media for estate agents there is a simple and effective format to follow and if you choose to use the guide in this post you shouldn’t go too far wrong.

 

Links:

 

www.zoopla.co.uk/property-power-100/

www.homeflow.co.uk/resources/the-importance-of-social-media

By Paul Sullivan

Paul Sullivan
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