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Inbound Marketing is not PR

Inbound Marketing is not PR. According to the Chartered Institution of Public Relations definition of PR “is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and...

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What is emotional branding?

Branding is incredibly important for businesses. It allows companies to form a relationship with its customers and creates differentiation between themselves and their competitors in the marketplace. The term emotional branding is one that is thrown around a lot lately, but what is emotional branding?...

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