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What is user experience?

What is User Experience?

User experience may be talked about a lot, but what is user experience and why should you care about it?   The term user experience is commonly used now among designers, advertisers and marketers alike. But for those who perhaps aren’t familiar with this term, or aren't sure...

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What is emotional branding?

Branding is incredibly important for businesses. It allows companies to form a relationship with its customers and creates differentiation between themselves and their competitors in the marketplace. The term emotional branding is one that is thrown around a lot lately, but what is emotional branding?...

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