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What is emotional branding?

Branding is incredibly important for businesses. It allows companies to form a relationship with its customers and creates differentiation between themselves and their competitors in the marketplace. The term emotional branding is one that is thrown around a lot lately, but what is emotional branding?...

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The Value of Good Design

More so than ever we are bombarded by messages, e-mails, social media, advertising, radio etc. Messages telling us to buy something, where to buy it from, constant emails flooding our inboxes and notifications from apps we can’t even remember installing. Such a flood of information...

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