The challenge to adopt an inbound mindset and approach proved difficult at first. The internal team whilst acknowledging the benefits frequently found the opportunity to focus their efforts elsewhere.
The interns were often redeployed, as is the case with a lot of startups, resulting in a less than aggressive approach to their inbound campaign.
The new website whilst designed was never implemented, but some suggestions to the number of opportunities to convert sales were adopted, and more calls to action now appear on the website.
We did, however, see a commercial partnership deal materialise and Tapoly signed to be the insurance provider for The North London Chamber of Commerce which comprises of some 1600 businesses throughout its network.
We concluded our contract with Tapoly and when we last checked it seems the inbound strategy was not followed through and a number of blog articles were never posted to the company blog.