Twitter as a Social Media Platform for Tradesman
Twitter as a Social Media Platform for Tradesman. So for the third (delayed) instalment of the Social Media for Tradesmen series, the second platform we shall look at is Twitter. When we engage our clients with regards to their marketing we always establish how well they think that they are doing with this. We typically find the following:
- They have a Twitter account
- They typically follow anybody who follows them
- Do not utilise Twitter adverts
- Post mainly offers and images of their works/products
- Do not educate their followers on the business and its background or its products and services
- Overload text with #hashtags
- Don’t know when the optimal time to post tweets is
- Feel that they do a lot of work for little response
- Feel frustrated that they cannot keep a structure to their tweets and consistency around the brand message
- Do not understand content sharing and how this can help set them up as an authority in their field
These are all far too common conversations with around 85-90% of all new and current clients and I thought we could look at how as a tradesperson you could utilise Twitter effectively.
The first thing to do when you have set up your profile and you have uploaded your branding images, logos, profile information and company/business text is link the Twitter account to Facebook so when you tweet on Twitter you can post to your Facebook Business Page automatically see (https://www.adweek.com/socialtimes/how-to-sync-your-twitter-and-facebook-status-updates/216675?red=if ).
Some people may disagree, they may say that the messages sent on Twitter don’t suit Facebook because of the limit on character space. However, in this series of articles, we will broach this later.
Posting tweets and when
As you can see in the image here shows the Tweet posting box where you create the message that you want to send. Remember that you only have 140 characters to use including spaces to get your message out. Because of this, I’d practice writing out short, sharp, punchy messages on some paper and once you have done that, add some keywords with hashtags .
Here is an example of a post I created on my Facebook business page (feel free to drop by and give us a like) utilising not only Facebook to Twitter posting, but also a tool to create a shortened link. See where the post starts bit.ly/1tGHLfz this link was created using Bitly a tool for reducing the length of the URL in the website pages (we’ll discuss tools later in the series).
This example shows a short, Twitter orientated post with links to the content I’m referring to, this would be a page in your website or blog and my keywords marked by a #hashtag so this tweet will appear when other users search for content related to #content #strategy or #marketing. Remember the key things to a good post are:
- Post links to your content (webpage or blog post)
- Use relevant hashtag keywords for the post
- Place a URL that can be read on Twitter easily enough
So that’s how you post a Tweet to your feed and share it to Facebook. Some tips for you tradespersons out there are:
- Don’t just post offers and deals to your Twitter Feed, educate your followers around your product and services so you become an authority by linking back to your own or another authorities content or webpage
- Break down the information into short, punchy and direct snippets so that the message fits into the allowed 140 characters
- Always add relevant images to support your text content where possible
- Do share images of your finished works such as fitted kitchens, painting and decorating, plastering and rendering, re-upholstery and use before and after or pre and post to support the work or services you supply.
- Don’t be afraid to use images sourced from the internet to help support your conversation but make sure that you give the correct credit at the end of your post to the author or photographer of images or links you use alternatively purchase them from a respectable agency like shutterstock
- Learn when to post your articles by searching the latest results on Google
- Look at your peers, follow their Twitter accounts and watch what type of tweets get the best response, this is a learning curve and education for you and your followers is key