TAM is often used by businesses to help understand the potential size of their target market.
TAM stands for Total Available Market. It is a measure of the size of a market, and represents the total demand for a particular product or service in a given area or industry. TAM is often used by businesses to help understand the potential size of their target market, and to determine how much of that market they might be able to capture.
It is typically calculated by identifying the total number of potential customers in a given market, and the average amount that they are likely to spend on the product or service in question.
TAM can be a useful tool for businesses as they develop marketing and sales strategies, as it allows them to understand the potential size of their market and to set realistic targets for growth. It is important to note, however, that TAM is an estimate and is not a guarantee of actual market demand.
I hope this helps! If you have any other questions visit us at BIAS