LEARN MORE ABOUT BIAS

Thanks for visiting the About page for BIAS. I hope you learn more about who we are
and why we do what we do. For those seeking roles, please come back periodically we
are currently building our recruitment site.

Our Mission

Digital BIAS aims to reorientate scaling SaaS and FinServ companies by properly adopting a go-to-market strategy. Additionally, we aim to align the RevOps teams behind comprehensive customer acquisition programs consisting of inbound, demand gen, ABM, growth-driven design and product-led growth. Helping them scale beyond £10M ARR towards £10M MRR.

The-Awards-we-PICKED-UP-since-2017

The Awards we’ve
PICKED UP since 2017

CV magazine marketing PR and design awards
Best Inbound Agency London
2017
CV magazine marketing PR and design awards
Best Campaign Mental Health
2017
Best-In-Inbound-Services-UK
Best In Inbound Services UK
2019
UK-Enterprise-Awards-2020
Most Innovative Web Design Agency
2020
global-awards-winner-2020
Web Design Agency Of The Year
2020/2021
iba21_bronze_winner_stevie_awards
International Business Web Design Award
2021
UK-Enterprise-awards
Best Conversational Marketing Agency
2021
MarTech-Awards-2022-Logo-no-date-1-768x666
Best SAAS Marketing Agency UK
2022
UK-Enterprise
Best B2B Tech Marketing Agency
2022

Meet the BIAS team

Paul Sullivan

Founder - Senior Strategist & PLG Leader

Fawn Hudgens

VP Marketing & Content

Robert Norum

Senior ABM Consultant

Anthony Martinez

Head of Sales

About me

Paul Sullivan - Founder BIAS

Paul is the Founder of award-winning product marketing agency Digital BIAS and Leevr, a Martech startup, where he is passionate about driving growth within SaaS and Fintech - across marketing, sales, customer success and product. 

A former CTO, CMO and certified Product Marketing Leader with 15 years of experience across the go-to-market motion, he helps leaders shape company alignment and digital transformation programs that shift culture, increase revenue and improve the customer experience.

Innovation has always been at the heart of Paul’s work. He started his career with JP Morgan, finding ways to automate processes and save 50+ man-hours a week. He continued this at Credit Suisse, Morgan Stanley and UBS. Post-banking, he became a publisher and an advisor to early-stage SaaS, Fintech and Insurtech firms consulting on the go-to-market approach and further digitalisation of products, features and services. 

He is well-known for his time on season 12 of the BBC’s The Apprentice. Paul is also involved in MenTall, a mental health charity for men and was recently named as one of the 50 under 50 most Disruptive Leaders in Tech by Disruptor Magazine. He is also a regular contributor at entrepreneur.com.

Paul Sullivan - Founder BIAS

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