Paul Sullivan
Founder - Senior Strategist & PLG Leader
Fawn Hudgens
VP Marketing & Content
Robert Norum
Senior ABM Consultant
Anthony Martinez
Head of Sales
Thanks for visiting the About page for BIAS. I hope you learn more about who we are
and why we do what we do. For those seeking roles, please come back periodically we
are currently building our recruitment site.
Digital BIAS aims to reorientate scaling SaaS and FinServ companies by properly adopting a go-to-market strategy. Additionally, we aim to align the RevOps teams behind comprehensive customer acquisition programs consisting of inbound, demand gen, ABM, growth-driven design and product-led growth. Helping them scale beyond £10M ARR towards £10M MRR.
Paul is the Founder of award-winning product marketing agency Digital BIAS and Leevr, a Martech startup, where he is passionate about driving growth within SaaS and Fintech - across marketing, sales, customer success and product.
A former CTO, CMO and certified Product Marketing Leader with 15 years of experience across the go-to-market motion, he helps leaders shape company alignment and digital transformation programs that shift culture, increase revenue and improve the customer experience.
Innovation has always been at the heart of Paul’s work. He started his career with JP Morgan, finding ways to automate processes and save 50+ man-hours a week. He continued this at Credit Suisse, Morgan Stanley and UBS. Post-banking, he became a publisher and an advisor to early-stage SaaS, Fintech and Insurtech firms consulting on the go-to-market approach and further digitalisation of products, features and services.
He is well-known for his time on season 12 of the BBC’s The Apprentice. Paul is also involved in MenTall, a mental health charity for men and was recently named as one of the 50 under 50 most Disruptive Leaders in Tech by Disruptor Magazine. He is also a regular contributor at entrepreneur.com.