Our Mission

We’re on a mission to help more start-ups succeed. 

We optimise your go-to-market with our proprietary ARISE™ framework in under 90 days, and scale growth with our unique range of purpose-built products for marketing, sales, customer success and product teams.

This includes aligning the revenue teams behind comprehensive customer acquisition programs consisting of Blended ABM, inbound, demand gen, sales enablement, growth-driven design and product-led growth.

Who we work with

Founders, CEOs, Marketing, Sales, Customer Success and Product leaders

Who want to:

  • Make an impact with their GTM strategy
  • Gain new customers and retain and expand their existing ones
  • Build a sustainable framework for growth
  • Align teams to build towards a RevOps model
  • Be proactive instead of reactive in their marketing, sales and CS processes
  • Eliminate wasted resources

How we help

We help Go-To-Market and Product leaders align around a unified data set on HubSpot. Working with them to improve account conversion, optimise the sales engine, redesign the customer onboarding experience and realign the product feature roadmap.

Making heroes out of business leaders.

Why it works

We use 15+ years of experience working within B2B SaaS, fintech and financial services to craft proprietary frameworks that are practical, straightforward and steeped in real-world know-how. 

We break these down into 30-60-90 day gameplans so you know exactly what’s happening, when and how. 

Everything we do is crafted to either be done for you or with you and your teams, taking the weight off your shoulders and upskilling accordingly.

As featured in


Meet our Team

Paul Sullivan

Founder & Chief Growth Officer

Fawn Hudgens

VP Marketing & Content

Darlene Riveral

Product & UX Designer

Robert Norum

Senior ABM Consultant

Christina Garnett

Community Design Consultant

Our founder


Paul is the Founder of award-winning product marketing agency Digital BIAS and Leevr, a Martech startup, where he is passionate about driving growth within SaaS and Fintech - across marketing, sales, customer success and product. 

A former CTO, CMO and certified Product Marketing Leader with 15 years of experience across the go-to-market motion, he helps leaders shape company alignment and digital transformation programs that shift culture, increase revenue and improve the customer experience.

Innovation has always been at the heart of Paul’s work. He started his career with JP Morgan, finding ways to automate processes and save 50+ man-hours a week. He continued this at Credit Suisse, Morgan Stanley and UBS. Post-banking, he became a publisher and an advisor to early-stage SaaS, Fintech and Insurtech firms consulting on the go-to-market approach and further digitalisation of products, features and services. 

He is well-known for his time on season 12 of the BBC’s The Apprentice. Paul is also involved in MenTall, a mental health charity for men and was recently named as one of the 50 under 50 most Disruptive Leaders in Tech by Disruptor Magazine. He is also a regular contributor at Entrepreneur.

Additionally Paul mentors on five accelerator programs including Blockchain, CyberSecurity, Fintech, and SaaS where he is a resident PLG mentor.