Struggling with your go-to market strategy?

You're in one of two scenarios: Either you

1. have a product marketing resource, but you're unclear of their role and output or
2. feel fully confident in how PMMs could help your business but haven't gotten around to hiring yet.

We can help. If it's the first point, check out these resources (here and here) on the role of product marketing.

If you're looking for support, we have a host of fractional product marketing managers available.

Discovery is a fundamental building block of going to market and you're in a good place. But there's more to be done.

Check out this article for frameworks that can help you finalise this stage of your GTM.

Understanding your target audience in-depth, as well as what essential jobs you can help them with to make their lives easier, is vital to your GTM success. It looks like you may have started these tasks but aren't quite there yet in terms of completion.

Here's an article delving into buyer personas, and if you're finding the creation of them overwhelming, check out our workshop.

Showcasing how you change a potential customer's world and what makes you awesome at it is fundamental to GTM. What story are you telling both internally and to the world? These are non-negotiables in your go-to-market strategy, but it looks like you've made a dent in them. Keep going!

Here's an article that can help get you over the line.

We've known companies whose original pricing was made up on a whim. We don't recommend this. It makes growth and scale tough when not grounded in market and competitor research. You've made a good start, but there's still some work to do.

Check out this article for support.

Going to market is tough. There's a lot of work involved, and there are no shortcuts. Many of the tasks we've asked you about in this section often get ignored or overlooked - but set you up for success in the long run. You don't want to be retrofitting or scrambling for this information at a later date. You may have done some, but it's time to complete the rest.

If you need some support, check out our GTM workshop. For more in-depth support, ARISE is here.

Sales enablement sets your team up for success straight out the gate, giving them the tools, tactics and collateral to sell more effectively.

You must create these if you want them to deliver for you. It looks like you've started this process, but keep going.

Have a look at this article on the benefits of sales enablement at GTM.

Mapping out your buyer's journey and your customer experience from first touchpoint to post-sale helps reduce churn and shows you how you can delight your customers.

You're clearly on your way to completing these onboarding tasks, so keep going.

Check out the following resources to get you going (here, here and here). If you need additional support, we also conduct an onboarding workshop.