Struggling to make an impact with your marketing strategy?

Lack of transparency and alignment across Marketing, Sales and Customer Success is one of the biggest barriers to growth. The customer journey is no longer linear - and more complicated than ever. The traditional baton hand-off from one function to the other is no longer fit for purpose; these teams must work like a football team to move the prospect down the funnel to becoming (and remaining) a customer.

It looks like you've made a start here - well done! We understand that this can be a major cultural shift within a business - but according to McKinsey (and our own experience) this is a key element to successful companies. So keep up the momentum.

Check out this article to understand the why behind this pivotal transformation - and this article to help you make a start on the process.

It looks like you are delivering results, but perhaps not to the level you would like or need. And you're not alone - customer acquisition is harder than ever and it's tough out there. You recognise that there are areas for improvement and are open to ways to achieve this.

If you're looking for ways to optimise your budget and shave some costs, check out this article, jam packed with ideas, including some quick wins. If you are looking for additional strategic support, have a look at AMPLIFY.

It looks like your company is prime for an ABM strategy. It could be that you're already making progress on this strategy or only just considering it. Either way, you might want to check out the following resources to help you optimise your journey. Check out this comprehensive ABM eBook, along with this article and this one. Our YouTube channel also dives into this topic.

There's a lot of data out there, and it can be a struggle to turn it into actionable insights that move the dial. It looks like you're only semi-confident in the reports, metrics and KPIs you're implementing at the moment. Check out this resource as well as this one for recommended metrics you should be reporting on.

Our ARISE framework also comes with 144 pre-fitted KPIs across revenue teams to foment alignment and optimise your growth.

According to Gartner, marketers are only using about 42% of their martech's capabilities, down 16% since 2020. It looks like you might fall into that category; you are somewhat satisfied with your tech stack but understand that it could be better and you could be getting more value out of it.

We're a HubSpot agency, so many of our recommendations start there, however, the integrations and other platforms we utilise/suggest tend to work just as well on Salesforce, etc.

Here are some suggestions on how to build your tech stack (especially if you have a platform-led growth offering). Check out our top HubSpot integrations of 2023 here too. If you need help getting the most out of HubSpot, we can help with onboarding, implementation or a portal audit.

Understanding your target audience in-depth, as well as what essential jobs you can help them with to make their lives easier is vital to building your brand and customer acquisition. It looks like you may have started these tasks but aren't quite there yet in terms of completion.

-Here's an article delving into buyer personas, and if you're finding the creation of them overwhelming, check out our workshop.

Showcasing how you change a potential customer's world and what makes you awesome at it is fundamental to your marketing success. What story are you telling both internally and to the world? Do they align? Are they outcome led instead of a list of features and benefits? It looks like you've made a dent in these tasks. Keep going!

Here's an article that can help get you over the line.

Sales enablement sets your Sales team up for success, giving them the tools, tactics and collateral to sell more effectively. With longer sales cycles the norm and the buying process no longer linear, sales enablement is a non-negotiable in today's world. It looks like you've started this process, but keep going.

Here's an article with more information on the why - and check out this in-depth eBook to help you create the right assets.

Mapping out your buyer's journey and your customer experience from first touchpoint to post-sale helps reduce churn and shows you how you can delight your customers. The traditional marketing playbook has an over-focus on generating new customers instead of creating value for existing clients. That model doesn't work in today's world (don't take our word for it, Jon Miller of Demandbase who helped create it, says so himself).

According to McKinsey, businesses that prioritise retention add 20% growth without adding a single new customer, and therefore Marketing and Customer Success need to work closely to create that reality. You're clearly on your way to completing these tasks, so keep going. Check out this GTM playbook for more insights.