AMPLIFY© FOR MARKETING LEADERS
Target account acquisition strategies that align marketing and revenue teams around customer experience and growth, increasing conversion, retention and expansion.
Growth. Alignment. Customer Experience.
BIAS works with marketing leaders of scaling SaaS and FinServs that require a targeted account acquisition strategy and closer alignment with sales and success teams to increase growth through conversion optimisation, retention and expansion.
How AMPLIFY© benefits marketing teams
Value Pillar #1
Direct Contribution to Revenue
Pain points
Improved account activation and targeting, shared revenue goals with sales, and proof of contribution to the revenue goals of the business.
Product benefits
- Helps businesses understand their target audience better
- Revenue Marketing focus
- Content that resonates more deeply with customers
- Increases customer focus
- Boosts their return on investment (ROI) through targeted campaigns
- Generates sales-qualified leads
- Attributes success to specific campaigns
- Implemented tracking and measuring results
Product features
- Revenue marketing strategy
- Aligning teams on HubSpot and a single source of data
- Content marketing services/strategy
- Successful attribution reporting
- Databox or power-BI boards
VALUE PILLAR #2
Tighter alignment with revenue teams
Pain PoInts
Digital transformation, improved 360-degree view of the customer, cross-functional alliance and improved GTM strategy.
PRODUCT BENEFITS
- Increased understanding of the customer
- Increases revenue
- Increases deal velocity
- Improves expansion and upsell opportunities
- Creates a well-defined customer acquisition strategy
- Better support from business leaders
- Clearer mapping of the customer journey
- Reduction of inefficiencies, duplication of work
- Better implementation of customer feedback
PRODUCT FEATURES
- Alignment and optimisation on HubSpot between teams
- Clean integration of required 3rd party data services
- Actionable reporting on HubSpot or Databox
- GTM strategy optimisation
- ABM or blended ABM strategy aligns all three teams
Value Pillar #3
Improved customer experience
PAIN POINTS
Brand recognition improvement, increased retention, upsell and expansion of accounts, increased conversions, increased understanding of customer needs, better marketing and lead gen campaigns.
PRODUCT BENEFITS
- Encourages customer loyalty
- Builds a strong culture and reputation.
- Get referrals.
- Boost sales.
- Upsell products
- Improve employee happiness
- Remain competitive in the marketplace
- Customers are willing to pay more for the same products and services if they feel the companies provide extra value through interactions.
- Reduced cost of service and marketing
- Reduced customer churn rate
- Reduced marketing costs
PRODUCT FEATURES
- HubSpot Service Hub
- Referral and channel strategy
- Employee engagement strategy
- Pricing strategy
- Customer acquisition strategy
- Customer churn strategy
Choose your pathway to growth
Pricing
AMPLIFY
500£7
retainers from/per monthAMPLIFY Plus
000£10
retainers from/per monthAMPLIFY Pro
000£15
retainers from/per monthEnterprise
POA£
customisedStrategy
(priced separately)
Technology
HubSpot Customer Platform
Hubspot CRM Suite Pro
LinkedIn Ad Platform
RollWorks Advertising Platform
RollWorks ABM
Ocean.io
B2B List Building Tool
Contact Tool
Zoominfo/Cognism
Marketing
Content
All content formats
Social Media
Paid Advertising
Video (optional)
Employee Advocacy (optional)
Sales Enablement
Battlecards
Objection Handling Scripts
Sales Email Sequences
Sales One-Pager
Sales Call Scripts
Cross Sell Email Sequences
Upsell Email Sequences
Sales Playbook
Sales Enablement Maturity Model
Reporting & KPIs
HubSpot Integrated
MEDDIC Coaching (Optional)
GDD Website
Optional
MVP Website Launch
SEO Optimisation
Monthly
Conversion Rate Optimisation
Monthly
UX/UI Optimisation
Monthly
Ongoing monthly development
Monthly
Fractional CMO
Optional
AMPLIFY
500
£7
retainers from/per monthStrategy
(priced separately)
Inbound Marketing from £10k
Read Inbound Marketing.
Demand Generation from £15k
Read Demand Gen.
Account-Based Marketing from £20k
Read ABM.
Technology
HubSpot Customer Platform
Hubspot CRM Suite Pro
LinkedIn Ad Platform
RollWorks Advertising Platform
RollWorks ABM
Ocean.io
B2B List Building Tool
Contact Tool
Zoominfo/Cognism
Marketing
Content
All content formats
Social Media
Paid Advertising
Video (optional)
Employee Advocacy (optional)
Sales Enablement
Battlecards
Objection Handling Scripts
Sales Email Sequences
Sales One-Pager
Sales Call Scripts
Cross Sell Email Sequences
Upsell Email Sequences
Sales Playbook
Sales Enablement Maturity Model
Reporting & KPIs
HubSpot Integrated
MEDDIC Coaching (Optional)
GDD Website
Optional
GDD Website Strategy
Read HubSpot Websites.
MVP Website Launch
SEO Optimisation
Monthly
Conversion Rate Optimisation
Monthly
UX/UI Optimisation
Monthly
Ongoing monthly development
Monthly
Fractional CMO
Optional
Fractional CMO
Read Fractional CMO.
AMPLIFY Plus
000
£10
retainers from/per monthStrategy
(priced separately)
Inbound Marketing from £10k
Read Inbound Marketing.
Demand Generation from £15k
Read Demand Gen.
Account-Based Marketing from £20k
Read ABM.
Technology
HubSpot Customer Platform
Hubspot CRM Suite Pro
LinkedIn Ad Platform
RollWorks Advertising Platform
RollWorks ABM
Ocean.io
B2B List Building Tool
Contact Tool
Zoominfo/Cognism
Marketing
Content
All content formats
Social Media
Paid Advertising
Video (optional)
Employee Advocacy (optional)
Sales Enablement
Battlecards
Objection Handling Scripts
Sales Email Sequences
Sales One-Pager
Sales Call Scripts
Cross Sell Email Sequences
Upsell Email Sequences
Sales Playbook
Sales Enablement Maturity Model
Reporting & KPIs
HubSpot Integrated
MEDDIC Coaching (Optional)
GDD Website
Optional
GDD Website Strategy
Read HubSpot Websites.
MVP Website Launch
SEO Optimisation
Monthly
Conversion Rate Optimisation
Monthly
UX/UI Optimisation
Monthly
Ongoing monthly development
Monthly
Fractional CMO
Optional
Fractional CMO
Read Fractional CMO.
AMPLIFY Pro
000
£15
retainers from/per monthStrategy
(priced separately)
Inbound Marketing from £10k
Read Inbound Marketing.
Demand Generation from £15k
Read Demand Gen.
Account-Based Marketing from £20k
Read ABM.
Technology
HubSpot Customer Platform
Hubspot CRM Suite Pro
LinkedIn Ad Platform
RollWorks Advertising Platform
RollWorks ABM
Ocean.io
B2B List Building Tool
Contact Tool
Zoominfo/Cognism
Marketing
Content
All content formats
Social Media
Paid Advertising
Video (optional)
Employee Advocacy (optional)
Sales Enablement
Battlecards
Objection Handling Scripts
Sales Email Sequences
Sales One-Pager
Sales Call Scripts
Cross Sell Email Sequences
Upsell Email Sequences
Sales Playbook
Sales Enablement Maturity Model
Reporting & KPIs
HubSpot Integrated
MEDDIC Coaching (Optional)
GDD Website
Optional
GDD Website Strategy
Read HubSpot Websites.
MVP Website Launch
SEO Optimisation
Monthly
Conversion Rate Optimisation
Monthly
UX/UI Optimisation
Monthly
Ongoing monthly development
Monthly
Fractional CMO
Optional
Fractional CMO
Read Fractional CMO.
Enterprise
POA
£
customisedStrategy
(priced separately)
Inbound Marketing from £10k
Read Inbound Marketing.
Demand Generation from £15k
Read Demand Gen.
Account-Based Marketing from £20k
Read ABM.
Technology
HubSpot Customer Platform
Hubspot CRM Suite Pro
LinkedIn Ad Platform
RollWorks Advertising Platform
RollWorks ABM
Ocean.io
B2B List Building Tool
Contact Tool
Zoominfo/Cognism
Marketing
Content
All content formats
Social Media
Paid Advertising
Video (optional)
Employee Advocacy (optional)
Sales Enablement
Battlecards
Objection Handling Scripts
Sales Email Sequences
Sales One-Pager
Sales Call Scripts
Cross Sell Email Sequences
Upsell Email Sequences
Sales Playbook
Sales Enablement Maturity Model
Reporting & KPIs
HubSpot Integrated
MEDDIC Coaching (Optional)
GDD Website
Optional
GDD Website Strategy
Read HubSpot Websites.
MVP Website Launch
SEO Optimisation
Monthly
Conversion Rate Optimisation
Monthly
UX/UI Optimisation
Monthly
Ongoing monthly development
Monthly
Fractional CMO
Optional
Fractional CMO
Read Fractional CMO.
What our clients say
Paul is one of the brightest minds out there on digital growth. He has deep insights coming from practical & extensive experience in demand generation, ABM & online marketing. Paul was able to holistically review our marketing and make a meaningful impact in improving it's performance. He is an absolute pleasure to work with!
Paul is a natural leader with great communication skills, a sharp mind and good business sense. I find Paul's style refreshing - I know what I'm going to get with him, and that's considered advice and support that's been tailored to the needs of our business.
I wouldn't hesitate to recommend Paul to prospective clients, he's been invaluable to Solace over the years.
I wouldn't hesitate to recommend Paul to prospective clients, he's been invaluable to Solace over the years.
I found Paul extremely insightful, knowledgeable and also up for challenging many assumptions we'd made along the way. The difference with Paul at BIAS is that not only does he understand the what and why but he also knows the right way to deploy the tech to get the best result.
I would highly recommend Paul and BIAS to any B2B SaaS organisation looking to optimise their tech approach to CRM and inbound marketing.
Sameer Bhatia, Founder & CEO at ProProfs
Victoria Barton-Rosenthal, Strategic Marketing Manager, Solace
Ray de Silva, Former CCO, HubX Capital
Get The Account-Based
Marketing Playbook
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