Outcome

LinkedIn BIAS case study

In a little over 8 weeks, we had generated 300 leds, set 60 appointments and landed 12 new clients.

The campaign was successful. However, we saw a lot of inertia and stagnation of decision-making from the leads tied into the lockdowns at the time. Many companies we spoke to during COVID still haven’t made much progress. 

A lack of investment in digital transformation is likely a significant factor in why many companies still invest in CRM and other essential marketing and sales tools.

"The opportunity arose because people thought COVID meant you needed to market on LinkedIn, I just kept it easy and started asking people if they needed help, no content, no personal brand, just a simple question."

-Paul Sullivan, Digital BIAS Founder

Company Profile

Digital BIAS is a Product Marketing Agency with offices in London and Chicago. We work with B2B SaaS and services businesses and support marketing, sales, and product teams across the customer acquisition lifecycle.

Our key focus is reducing friction between tools and data sets, increasing the visibility of your prospects, clients and their behaviours across channels and departments, and underpinning your ability to upsell, cross-sell and land new accounts.
Group 320
leads generated in 8 weeks
Group 319
high-ticket appointments set from generated leads
Group-318
new clients landed from the campaign

The Objectives

To build a pipeline of sales opportunities without spending time writing content for LinkedIn.

The Challenges

As COVID struck and people started working from home, the big problem was that everyone was now focused on LinkedIn. This meant a considerable rise in posting to the platform, and cutting through the noise was becoming increasingly difficult. 

Moreso, a lot of bad automated spam was going on, and everyone suddenly became a LinkedIn marketing expert. This impacted businesses and agencies negatively. However, like most, BIAS still needed its own pipeline to keep it moving.

The Approach

Whilst the original scope of work was to redesign the front end of the website, BIAS dived deeper into the mechanics of how Lionesa delivered its services to its customers.

We established that, ideally, the business would like a private customer portal, intranet, and chat features and that a CRM attached to the website would be better than managing form submissions as they currently did in WordPress.

The inbuilt SEO tools from HubSpot CMS added more weight to a call to pivot from WordPress, and we finally signed the deal when we explained that they wouldn’t need a costly ongoing support contract with us as they did again on WP.

In short, we assessed the business requirements and goals and suggested a tool to support wider business initiatives, not just an update to the look and feel.

In short, we assessed the business requirements and goals and suggested a tool to support wider business initiatives, not just an update to the look and feel.

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