Apr 10, 2020 Paul Sullivan

Effective LinkedIn Company Pages

When you create Linkedin company pages, you define what your business is to interested parties. However, they also give you a chance to post high-quality educational content to other Linkedin members. This will create great brand awareness and allow followers to share content you produce.


That means you can grow your brand, provide more information and connect with hundreds of potential new customers. If you are already connecting on this site with a personal profile, why not connect your business, as well? Linkedin is after all the leading b2b social network!



How-to-Create-a-Company-Page-on-LinkedIn How-to-Create-a-Company-Page-on-LinkedIn


Create Linkedin Company Pages

Create company pages and connect with your customers, potential customers and other local and international businesses to expand your brand. With thousands of visitors every day, why wouldn't you? 


These company pages allow you to provide your company details, your products and services and allow your fellow employees to share branded content. This is an excellent way to supplement your digital marketing reach.


You should also connect this page to your company website and add links to all your other social media connections. Add your company logo to increase visibility and appear in your employee work history. 


Another great benefit when you create Linkedin company pages is connecting the profiles of your employees and their own profiles. This demonstrates the companies size and skill set and customers can see the staff who are working there. 

Ideal for Small Business

Most small businesses have limited resources for their marketing strategies and creating a company page on Linkedin is easy and free. That means you can use your marketing budget in other ways and still expand your reach.


In addition to this, by writing a well-crafted company summary will help attract visitors and peak interest.  You can add photos of your store or office and brand and pictures of your products or services. Also, company size, location, specialities and anything else you feel will be beneficial to your sales. In fact, Linkedin offers showcase pages that enable you to embellish your individual products or services. 


The use of great imagery or better still video will attract the attention of people much faster than mere text. You can tell a complete story with only one or two images or a short video. Let them see the product before they contact your sales team. Things move very quickly online, you want to grab their attention fast. 


You can add as much information about your company as you need. History, founder, years in business and mention any press or awards you have received. Links to your employees and their profiles will not only help fill out the company page but humanise it. People like to know they are dealing with actual people. 




Focusing on Sales

One of the greatest features is that you can add information, update sales or product details and let people know about any new sales or events coming up. You can also add new content as you go on a regular basis and send it out with other social platforms, and link them all to this page. 


Many companies use marketing automation platforms like Hubspot which feature social media management tools. It's the perfect way to expand your reach and promote your business to those who may not follow you on all platforms. Include the link in your email promotions, as well. 


Reviews are a must! You can ask your current customers to write reviews on your company profile page or post some that you already have. Customer testimonials are great for sales and cost you nothing. People like to read what other people thought and tend to believe your past customers over your sales pitch. 


Best Product or First

Put your best service or product front and centre. Let that speak for you and your company. When people see that, it should let them know what you are all about. 


With LinkedIn pages, you can also monitor what is happening with visual analytics. You can focus on your target audience and offer choices for how your audience connects with you with a call to action button. 


With more ways to connect, you can share your company's accomplishments, content from your company blog, whitepapers or webinars and keep the page up to date at all times. As Linkedin shares content suggestions into your feed, it’s a great way to promote your best content for free.


With this essentially being a business networking site, you can also find and meet with potential new employees, suppliers and all kinds of other people who can help promote and grow your company. 


Unlike many other so sites, however, this one has the reputation of professionalism, getting things done and connecting you to other professionals. 






Great Customer Potential

LinkedIn has thousands of potential customers visiting every day. It is already the most popular site for professionals and business to business connections. Why wouldn't you want to take advantage of promoting your business even further with Linkedin groups? 


Make more connections, increase your brand reach and increase engagement where it matters most. Plus, it is free to join so if you imagine how many more people will be aware of your business or products, it just makes the best sense to create a company page or your own business featured group. 


Making people aware of your brand is as easy as them hitting the follow button. Good content, updated regularly and use the targeted company page updates to make certain content available to whom you choose. 


LinkedIn is so much more than a resume site, it's become a professional marketplace. A marketplace you should be a part of to get the most out of your marketing strategy and meet new customers. 




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Published by Paul Sullivan April 10, 2020
Paul Sullivan