LinkedIn can be a great place to grow and enrich your professional network, here’s what you need to know about how to create a top LinkedIn profile. Standing out from the crowd is key and the only way of getting tangible results. If you are in Sales, Marketing or Business Development, and are looking to optimise your profile to enable prospects to better find and connect with you? Knowing how to leverage it is paramount.
Highlight your skills and experiences
Looking for an opportunity to show off? This is your chance! Skills, work experience and accomplishments are gold dust here. Go beyond the basic essentials of job title and responsibility summaries (don’t just regurgitate a paraphrasing of your job description) - outline how you’ve won awards, taken your company or a clients’ forward and/or tackled a difficult challenge with stunning results.
Share your volunteer experiences
When someone is researching your profile they will be evaluating you on a variety of levels. Your professional skills and experience count just as much as your character. Fundamentally people buy people and are more likely to buy people they like, respect and relate to. Whenever possible, provide an overview of your volunteer experiences so that potential clients can get a snapshot of who you are outside of work.
The importance of your summary
In the spirit of our previous point: it pays to be personal. Your summary is one of those sections and it’s a place where you should go far beyond the basics such as your job title.
In fact, this is the first thing someone perusing your profile sees, so make this content count. Ditch the third person synopsis and industry-heavy jargon, this is an opportunity to capture someone’s attention by being provocative, informative and human - where your personality can really be brought to life.
Tell a story, show your passion, share anecdotes and accomplishments. Use keywords to pump up your search ranking. Cut out tired and overused phrases like “strategic thinker”.
The key is to maximise your impact each time someone views your profile so that you have the highest chance of getting the kind of attention you want.
Join groups to expand your professional network
Joining a LinkedIn group is a great way to find and network with other like-minded professionals. As a rule of thumb, the more you join the better, as long as they are relevant to your industry or profession.
Even more importantly, engage in them. Ask and answer questions, pose a challenge you’d like the community’s opinion on; become a valuable member with your insights.
Give a recommendation
One of the best ways to utilise LinkedIn effectively is to go beyond your profile and leverage your network. Once you have a strong and compelling profile, recommending the skills of people you know can help increase the value of your network as they will be inclined to reciprocate and give you one in return. And don’t be shy - ask for them! Try to find individuals that can speak to different competencies and experiences across your career, to give a well-rounded picture of who you are and your accomplishments.
Customise your public profile URL
If you’re serious about beefing up your profile, you should customise your public URL to give it an extra boost. It’s a little change, but it can make a big impact.
Having a custom public profile URL helps your search rankings tremendously in terms of SEO. Keeping it simple and functional will also ensure it’s easy to remember when you and others share it.
The Big Picture
In conclusion, your LinkedIn profile should be detailed, strategic and personal. Now that you understand what to focus on, get updating like a pro!
For more great examples of top LinkedIn profiles check out these 10 great examples and see which suits your personality.