Digital BIAS automated LinkedIn lead generation

Lionesa Case Study


In a little over 8 weeks, we had generated 300 leads, set 60 appointments and landed 12 new clients.

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Company Profile

Digital BIAS is a Product Marketing Agency with offices in London and Chicago. We work with B2B SaaS and services businesses and support marketing, sales, and product teams across the customer acquisition lifecycle.

Our key focus is reducing friction between tools and data sets, increasing the visibility of your prospects, clients and their behaviours across channels and departments, and underpinning your ability to upsell, cross-sell and land new accounts.
Group 320
leads generated in 8 weeks
Group 319
high-ticket appointments set from generated leads
new clients landed from the campaign

The Objectives

Lionesa needed a company that could listen to their needs and requirements and give them new perspectives and opinions. It wasn’t a simple case of redesign and delivery, but dive under the lid and provide advice on how they can move forward with a future-thinking focus.

The Challenges

Lionesa had one goal: to upgrade their company website and provide a new look and feel that said big business but promoted a sense of community and inclusion. The website also had to show that Lionesa provides space for the world's leading brands but fully encompasses smaller businesses.

In addition to the workspaces, Lionesa has a curious blend of culture, art, culinary experience and roving green spaces before you get to the local beach. All of this had to come across in the design, content, and user experience.

The Approach

Whilst the original scope of work was to redesign the front end of the website, BIAS dived deeper into the mechanics of how Lionesa delivered its services to its customers.

We established that, ideally, the business would like a private customer portal, intranet, and chat features and that a CRM attached to the website would be better than managing form submissions as they currently did in WordPress.

The inbuilt SEO tools from HubSpot CMS added more weight to a call to pivot from WordPress, and we finally signed the deal when we explained that they wouldn’t need a costly ongoing support contract with us as they did again on WP.

In short, we assessed the business requirements and goals and suggested a tool to support wider business initiatives, not just an update to the look and feel.

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