The problem that City Hypnosis was suffering from was that it has been wholly reliant on a paid search strategy and it was no longer proving fruitful. In fact, they had seen around a 40% drop in bookings and a significant increase in cost per acquisition.
The social media was active but there was no content by way of blogs or lead magnets (ebooks etc). Our strategy was to suggest to add inbound marketing to the marketing stack and start to reduce costs on keywords by increasing the organic traffic. This would also help position City Hypnosis as an industry leader, which after an investigation was what other hypnotherapists are doing.