Websites amalgamated into one
SaaS apps custom integrated into the website
Year ongoing business relationship
The initial set of challenges was around redesigning the company website driven by a new technology program, primarily focused on Salesforce and its integrated technologies; Fonteva, Salesforce Lightning, and Bullhorn.
In addition to this, the business had several websites for different divisions of the organisation that were being replaced by the new software that also needed integrating and taking offline.
We begin by performing a rigorous audit of your market space. Who is the core audience? What are their concerns and values? What are the needs of the business?
Then we bring those mock-ups to life. Bring up the staging servers and code up the designs.
After completing our initial analysis and coming up to speed on the Salesforce solutions, we presented a WordPress-led solution. The ease of WordPress and its familiarity with SOLACE meant that there were no adoption issues to be planned for.
As part of the redesign, we updated the look and feel of the incumbent website, but kept a design that typical website users wouldn’t find incredibly different and fitting to expectations.
Integrating Fonteva to WordPress
We integrated Fontevas registration and sign-on sequence into the WordPress design and masked URLs to ensure a smooth transition for users. By customising the limited page and menu features to match those of our updated WordPress design, users have a seamless transition between platforms.
Integrating Bullhorn to WordPress
Bullhorn is a native integration to Salesforce as a recruitment tool. SOLACE adopted this as a replacement for their incumbent WordPress solution. Whilst scoping this part of the project we learned that a 3rd party agency was custom-building micro-sites to showcase executive recruitment on behalf of SOLACE.
Whilst we weren’t privy to the financials we did present a new solution that would bring that capacity in-house and potentially save money in the longer term. We proposed to use WordPress’s multi-site feature and build three fully customisable templates that the internal recruitment team could use to build the microsites going forward.
Once this was signed off, we integrated Bullhorn into the microsites via webhooks ensuring that any applications for posted jobs are smoothly transitioned into the Salesforce/Bullhorn CRM.
The team at BIAS learned a lot working with the numerous platforms. A number of custom integrations were required as well as working with the business to help them take more control of their digital presence. All of this whilst keeping budgets in mind and keeping the business needs at the forefront of our design thinking.
This project really engaged our thought processes and highlights why, as a technical delivery partner in web and customised web solutions, we focus on companies looking at product-led solutions and being innovative in their respective industries.
We now have extensive experience in customising Salesforce solutions. Although we remain true to our HubSpot roots, we have learned that our pragmatic approach to planning technological solutions is a key strength, and our contract with SOLACE has been extended.