Company Profile

The Society of Leaders and Chief Executives (Solace) is the UK’s leading membership network for the public sector and local government professionals. They currently represent over 1600 members across the UK and have regional branches across the country, which play host to a number of events such as regional development days, skills days and networking opportunities.



Websites amalgamated into one



SaaS apps custom integrated into the website



Year ongoing business relationship

Approach and Strategy

BIAS takes a holistic approach to design and development. We strive to understand your market, your audience and your core business drivers in-depth, so that we can correlate every design and engineering decision directly back to helping you achieve your business goals. 

We're huge believers in the power of collaboration. The more fluid our communications, the more powerfully we can achieve your goals. To deliver this outcome, our process has five stages:

Stage One: Research

We begin by performing a rigorous audit of your market space. Who is the core audience? What are their concerns and values? What are the needs of the business?

Stage Two: Prototyping

Prototyping involves a rapid and collaborative iteration of wireframe concepts, layouts and directions.

Stage Three: Design

Once we've agreed on finalised prototypes, the design team creates high-fidelity mock-ups of the final product.

Stage Four: Build

Then we bring those mock-ups to life. Bring up the staging servers and code up the designs.

Stage Five: Go Live & Measure

Finally, we go live to the world and measure your return on investment, with detailed analytics*.


The team at BIAS learned a lot working with the numerous platforms. A number of custom integrations were required as well as working with the business to help them take more control of their digital presence. All of this whilst keeping budgets in mind and keeping the business needs at the forefront of our design thinking.

This project really engaged our thought processes and highlights why, as a technical delivery partner in web and customised web solutions, we focus on companies looking at product-led solutions and being innovative in their respective industries.

We now have extensive experience in customising Salesforce solutions. Although we remain true to our HubSpot roots, we have learned that our pragmatic approach to planning technological solutions is a key strength, and our contract with SOLACE has been extended.


Our clients feedback

Paul is a natural leader with great communication skills, a sharp mind, and good business sense. I find Paul's style refreshing - I know what I'm going to get with him, and that's considered advice and support that's been tailored to the needs of our business.

I wouldn't hesitate to recommend Paul to prospective clients; he's been invaluable to Solace over the years.
Victoria Barton Rosenthal, Marketing Manager SOLACE
Victoria Barton Rosenthal, Marketing Manager SOLACE