HubSpot CMS self-managed solution delivered
HubSpot integration; Marketing Pro, Sales Pro, CMS Pro
HubX wanted to move upmarket and away from the template style WordPress theme typically seen across hundreds of other fintech startups.
Additionally, the incumbent site was coded in a way that prevented the internal marketing and sales teams from making any changes without a developer, creating a bottleneck for quick progress and updates.
The website was additionally completed with the development of the knowledge base.
The impact was immediately received well by the current clients, who deemed the site more suited to its audience. That being Tier One and Two Investment Banks and Hedge Funds.
There was a significant improvement in editing time and a reduction of ongoing support costs by moving from a WordPress model.
HubX is now effectively set up to run a smaller sales team handling larger traffic, and inbound enquiries as Drift is disqualifying leads, as well as routing, leads to the incumbent sales team.
The CRO with who we worked closely on this project told us productivity was up and that admin was down. CRM data was better enriched, and the nurturing sequences were supporting the sales teams' inbound and outbound activities.