Inbound content marketing.
Inbound is the go-to strategy for lead generation for B2B software and technology companies. It positions your business as the authority on your product or service area and educates your prospects down your sales funnel. By using conversion points to collect data and lead score opportunities with HubSpot's CRM and our ARISE framework, you are guaranteed to see success.
We execute inbound content marketing gameplans that deliver highly qualified leads to your sales team.
INBOUND MARKETING LEAD GENERATION
Inbound marketing or inbound lead generation is the go-to game plan for product and service-led organisations.
By clearly identifying the typical decision-makers and influencers in your customers buying cycle, BIAS helps accelerate the decision-making process through provocative and educative thought leadership content.
By demonstrating the ability of your product or service to solve problems, you build trust with your audience, encouraging visits to your blog and service or pricing pages.
Using our decades of experience of working with content and technology creatively, we devise quick return strategies that combine both an inbound and outbound approach.
It's this approach to marketing and sales that enables our partners to closely align marketing, sales, success and product to comprehensive results.
HOW DOES INBOUND WORK?
Inbound marketing works by aligning your digital strategy across your chief channels of engagement to one outcome. Therefore you can work entirely with a team like BIAS to ensure success across:
- Blog Posts
- Social Media
- Content Aggregation Sites
- Paid Marketing
This strategy requires a lot of automation for complete effectiveness and therefore BIAS is a proven delivery partner in HubSpot's marketing automation and CRM technology.
We have worked with Paul and his team for several years now and have always been impressed with his attention to detail and enthusiasm that he shares with our ideas and the services we provide. very adaptive, very responsive and would highly recommend them.
HUBSPOT MARKETING AUTOMATION
HubSpot's Professional and Enterprise marketing automation toolkit is what we use at BIAS to deliver and enable our strategy.
As the powerful CRM sits directly behind the marketing tools, their expanded tech stack for sales, service, CMS and operations hubs, build a sleek highly aligned platform on which to springboard your growth.
Check out the pages below for more on how inbound works for our different customers.