Target your Key Personas with Inbound Marketing

With an inbound approach to lead generation, you combine key communication channels to greater effect driving your ideal buyer into your website or landing pages

Identify your personas

You have to speak to your personas to fully understand their pain points, buying criteria and decision-making process. Without these, you cannot expect to win.


Talk to their pain

A persona-led approach to content creation requires you first to fully understand the pain of your customer, not how your product solves it for them. Only then can you get to their emotional need.


Help them buy from you

Once you've understood and optimised your strategy around your persona, you have to optimise your website for their buying experience and search results.

Optimising the Flywheel


Growth is achieved by adopting the flywheel approach to customer acquisition. You aim to take your target personas from strangers to prospects onto customers and have them promote on behalf of your organisation.

However, you don't stop the wheel from spinning at the closed won deal, because customers need upselling the relationship needs ongoing support and further nurturing to keep the results coming in. Ths takes a combination of strategy and technology to deliver.

Inbound is the go-to strategy for lead generation for B2B software and technology companies. It positions your business as the authority on your product or service area and educates your prospects down your sales funnel. By using conversion points to collect data and lead score opportunities with HubSpot's CRM and our ARISE framework, you are guaranteed to see success.

Inbound Content Marketing

ARISE Framework

Our own internal ARISE framework built around the inbound marketing approach is designed to keep B2B businesses tightly aligned to success metrics. Learn more here.

Who do you target?



How to target personas

Inbound marketing works by aligning your digital strategy across your core channels of engagement to one defined outcome. Therefore you can work entirely with a team like BIAS to ensure success across the:

  • Blog Posts
  • Email
  • Social Media
  • Content Aggregation Sites
  • Websites
  • SEO
  • Paid Marketing

This strategy requires a lot of automation for complete effectiveness and therefore BIAS is a proven delivery partner in HubSpot's marketing automation and CRM technology.

Pricing Explained

Packages require strategy. The strategy has 100% money-back guarantee and requires your team to have HubSpot CRM and Marketing Automation. 

10k / from

  • Competitive Analysis
  • Positioning Assessment
  • Win/Loss Interviews
  • SEO Analysis
  • Technology Assessment
  • Personas (Assessment)
  • Workshops
  • Go to Market Plan
Platform Onboarding

2k / from

  • HubSpot Standard Setup (£2k) includes:
    Process Assessment, Email, Calendars, Online/In-person run-through best practice
  • HubSpot Premium Setup includes above and (£POA):
  • Data migration
  • 3rd Party Tools Integration
  • Process Design/ReDesign
  • Workflows* 

  • Automation*
  • Sequences*
Monthly Inbound Retainer

8k / from per month

  • £2.5k Ad Spend included
  • Content Production
  • Marketing Automation
  • Lead Scoring
  • Landing Pages
  • Thought Leadership/White Papers
  • Webinars
  • Customised quotes on application
  • Based on the points system*

Inbound Marketing Consultation

Get started with your inbound marketing strategy by scheduling a call to discuss your current goals and challenges.