Paul Sullivan

Founder and MD

I'm a problem solver first and foremost. I diagnose problems and offer solutions, even if they aren't the services we offer ourselves. I'm direct and get to the point early to save your business the time and effort of dizzying buzzwords and cryptic conversations.

ABOUT ME 

Firstly, thanks for stopping by, I appreciate you taking the time to visit my profile and to try and understand who we are as individuals and as well as a team.
 
So here is a little about me...
 
I am the MD and Founder of Digital BIAS and a multi-award-winning SaaS marketing, sales and product advisor.
 
When it comes to my passion in the job, I love working with B2B businesses that are product-led, have subscription models or repetitive buying models think SaaS, Marketplaces and B2B E-commerce.
 
In addition to my core skills of HubSpot architecture, go to market strategy, and the overarching customer acquisition piece,  I champion digital transformation and I am a qualified and experienced consultant for product-led growth.
 
My ARISE© methodology includes service design thinking, product design thinking, business model analysis, business model generation and value proposition design.

By building these processes into the approach to the clients business strategy, our inbound content marketing and product-led growth initiatives help you out-innovate the competition and directly and positively impact P&L.

I am a Senior Product Marketing Lead and certified in Digital Marketing, Inbound Marketing, Product Marketing, Sales Enablement, Inbound Sales, Technology Consulting, MEDDIC, Product-Led Growth, Growth-Driven Design, HubSpot (CRM, Marketing Automation, Sales, CMS).

I've won awards for Inbound Marketing, Conversational Marketing and Web Design. In addition, I sit on the Product Marketing Council at the Product Marketing Alliance as well as the Product Marketing Mastermind group. I speak on both the domestic international circuit and guest lecture at universities throughout the UK.

A unique combination of strategy, tech know how and implementation

Ray De Silva, CCO HubX Capital

HOBBIES & INTERESTS

I'm a sports fan; football, rugby, athletics, golf, basketball. I love travelling to places that are least travelled or if well-travelled with people who know the off-the-beaten-track pathways.
 
I'm a constant educator, which means personal and professional development is a key affinity and as a new dad, I'm constantly gushing over my daughter and my growing family.
 
Family matters to me greatly. When it comes to relationships loyalty and transparency are traits I put out and I value these highly in others. I value open candid communications and this leads to often lively debate especially around current affairs.
 
I like to socialise, food and wine are great but I am a whiskey aficionado and collect many rare bottles when the opportunity presents.
 
If you want to schedule some time with me, my diary is available here.
 

book a call with digital bias

HUBSPOT CERTIFICATES

NON-HUBSPOT CERTIFICATIONS

Paul Sullivan-Product-Led Growth Certification
certificate-105251477

CONNECT WITH PAUL

CORE SKILLS

HUBSPOT IMPLEMENTATION
GO-TO-MARKET STRATEGY
CUSTOMER ACQUISITION
PROCESS OPTIMISATION
RELATIONSHIP BUILDING

MEET THE TEAM