Paul Sullivan

Founder and MD

With a solid background in Financial Services and Technology, I am a leader who loves helping people succeed and gets a buzz from winning.

ABOUT PAUL 

Paul is the MD and Founder of Digital BIAS and is an award-winning SaSS marketing, sales and product advisor.

He started his career in financial services, spending over a decade advising companies including Merrill Lynch, JPMorgan Chase, Credit Suisse, Morgan Stanley, Citi, Deutsche Bank and UBS.

He then branched out into consultancy specialising in product and inbound marketing, product development and go-to-market strategy before going in-house as a CTO for a gaming app for a period.

A respected and insightful advisor, mentor and deal-maker, his clients are technology, marketplace and eCommerce; covering property, financial services, SaaS and disruptive services, and he has clients based around the world. 

Well known within the industry as a challenger to the status quo as well as for his appearance on BBC’s 2016 season of The Apprentice, Paul is a sought-after speaker and panellist on topics including digital innovation, go-to-market strategy, inbound marketing and sales. He speaks on the international circuit, and guest lectures at universities throughout the UK.

A unique combination of strategy, tech know how and implementation

Ray De Silva, CCO HubX Capital

OUR CLIENTS

Paul works with B2b businesses that are product-led, have subscription models or repetitive buying models think SaaS, Marketplaces and B2B E-commerce. In addition to his core skills of inbound marketing and sales enablement, he champions digital transformation and is a qualified consultant for product-led growth. His toolkit includes service design thinking, product design thinking, business model analysis, business model generation and value proposition design.

By building these processes into the business strategy, our inbound content marketing and product-led growth initiatives help you out-innovate the competition.

He is a qualified Product Marketing Lead and is certified in Digital Marketing, Inbound Marketing, Product Marketing, Sales Enablement, Inbound Sales, Technology Consulting, MEDDIC, Product-Led Growth, Growth-Driven Design, HubSpot (CRM, Marketing Automation, Sales, CMS).

He has won awards for Inbound Marketing, Conversational Marketing and Web Design.

HUBSPOT CERTIFICATES

99673f912c17490fbe518c6d714f84b7-1632089768942
a8855617721a4f29ab7eabf3b122e65c-1632089769952
06dc9af8256142a2892d5f33b2d637fa-1632089767675
020d62be39f3414a823c0d05d21b036b-1632089770899
e88627e5c7374a3ea77231d5e8904fcf-1632089763602
2635ed27d60d4145993a15ca71834e3b-1632089764637
8d2ce05c148c40689fc1b9ca45348d8f-1632089765494
c85206613e994b969ed3ce233dd71cd7-1632089766394

NON-HUBSPOT CERTIFICATIONS

Paul Sullivan-Product-Led Growth Certification
certificate-105251477

CONNECT WITH PAUL

CORE SKILLS

INBOUND MARKETING
PRODUCT GROWTH
BUSINESS STRATEGY
TECH CONSULTING
STARTUP MENTORING

MEET THE TEAM