REVEAL© for product teams focused on PLG and Onboarding

REVEAL© helps product leaders discover how their users are impacted to solve user interface friction and onboarding. It shares that data with the revenue teams to expand the user base, improve the user experience and align with the revenue engine.

Improve the customer experience. Increase retention. Expand revenue.

REVEAL© helps today’s CTO and product owners align Product-Led Growth (PLG), onboarding and customer experience with their company’s growth strategy. By leaning into real-world experience, our PLG and onboarding frameworks, BIAS customises results for early-stage and pivoting technologies where the end-user experience is a primary focus.

How REVEAL© benefits Product teams

Value Pillar #1

Fully optimised onboarding through PLG and UX optimisation

Pain points

52% of users quote that a poor user experience (UI) prevents them from returning to a product and that 90% won't return if the product fails to work as expected. Therefore it's vital to focus on understanding the end-user experience and improving the UX/UI around human-centred design. And as 80% of internet users own a smartphone, and 53% of mobile users quit websites and apps after 3 seconds, it is vitally important that we solve this as a priority.

Product benefits
  • Focus on product onboarding optimisation through quick time to value
  • Better UI increases stickiness, retention and revenue
  • Every $1 invested in UX returns an average $100 (ROI 9,900%)
  • Great mobile UX decreases churn by 5x
  • Great onboarding + optimised time to value = great user experience, which increases brand reputation, decreasing CAC
  • PLG lets users try before they buy and allows you to optimise the user experience ongoing based on real-time activity
Product Features
  • Dedicated PLG workshops
  • Growth-Driven Design UX approach
  • Optimisation of the digital onboarding process
  • Alignment to the offline onboarding process (if present)
  • Predefined playbooks
  • Optimised data view of the customer
  • Integration to HubSpot for cross-functional data sharing
VALUE PILLAR #2

Tight alignment with RevOps & deep customer insights

Pain Points

Product leaders, now more than ever, need to understand how to sell as the product is inevitably drawn closer to revenue teams. With a fresh take on customer-centricity required to hit revenue goals, aligning tightly to RevOps will enable cross-functional sharing of data and insights to drive further business growth by overcoming a lack of clarity around product vision and the feature roadmap.

PRODUCT BENEFITS
  • A single shared view of the customer with actionable data-led insights
  • Improved understanding of customer needs and behaviour
  • It aligns product owners and the product roadmap to revenue and customer experience goals based on shared customer insights
  • For PLG companies with inside sales teams, the shared insights enable account expansion and increased revenue opportunity
PRODUCT FEATURES
  • HubSpot Growth Suite
  • MixPanel or Pendo
  • HubSpot reporting KPIs and Metrics
  • Training in data analysis 
  • Customer journey mapping
  • Hotjar or similar
Value Pillar #3

REVEAL© enables a better product vision

PAIN POINTS

Product teams often work remotely and in siloes within teams which doesn't make for a great product vision. Product leaders are expected to be the visionaries that understand new technologies and how they converge around your product, delivering features, managing remote teams, and building product management systems and processes. By aligning data to a single reference source, you can model a new understanding of your customer and how they engage with your platform.

PRODUCT BENEFITS
  • A solid product vision derived from deep cross-functional customer insights
  • Increased revenue
  • Improved customer experience
  • A customer-centric approach to growth and feature development
PRODUCT FEATURES
  • HubSpot Growth Suite
  • Mixpanel
  • PLG playbook
  • UX optimisation framework

Select a Plan

Pricing
REVEAL
000
£5
from
REVEAL Plus
500
£8
from
REVEAL Pro
500
£12
from
Enterprise
POA
£
customised
Strategy
Strategy
Priced according to SOW
Technology
HubSpot CRM Suite
Pro or Enterprise
Product Board $25 p/m
Mixpanel from $20 p/m
Optional
Chamaleon from $279 p/m
Pendo from $2k p/quarter
Optional
Walnut from $10k p/y
Optional
Product-Led
Growth
Onboarding Optimisation
Time-To-Value
UX/UI Optimisation
PLG Growth Strategy
Churn Rate Optimisation
Lean Experimentation Framework
Trial to Subscription Optimisation
Pricing Strategy Optimisation optional
REVEAL
000
£5
from
Strategy
Strategy
Priced according to SOW
Technology
HubSpot CRM Suite
Pro or Enterprise
Product Board $25 p/m
Mixpanel from $20 p/m
Optional
Chamaleon from $279 p/m
Pendo from $2k p/quarter
Optional
Walnut from $10k p/y
Optional
Product-Led
Growth
Onboarding Optimisation
Time-To-Value
UX/UI Optimisation
PLG Growth Strategy
Churn Rate Optimisation
Lean Experimentation Framework
Trial to Subscription Optimisation
Pricing Strategy Optimisation optional
REVEAL Plus
500
£8
from
Strategy
Strategy
Priced according to SOW
Technology
HubSpot CRM Suite
Pro or Enterprise
Product Board $25 p/m
Mixpanel from $20 p/m
Optional
Chamaleon from $279 p/m
Pendo from $2k p/quarter
Optional
Walnut from $10k p/y
Optional
Product-Led
Growth
Onboarding Optimisation
Time-To-Value
UX/UI Optimisation
PLG Growth Strategy
Churn Rate Optimisation
Lean Experimentation Framework
Trial to Subscription Optimisation
Pricing Strategy Optimisation optional
REVEAL Pro
500
£12
from
Strategy
Strategy
Priced according to SOW
Technology
HubSpot CRM Suite
Pro or Enterprise
Product Board $25 p/m
Mixpanel from $20 p/m
Optional
Chamaleon from $279 p/m
Pendo from $2k p/quarter
Optional
Walnut from $10k p/y
Optional
Product-Led
Growth
Onboarding Optimisation
Time-To-Value
UX/UI Optimisation
PLG Growth Strategy
Churn Rate Optimisation
Lean Experimentation Framework
Trial to Subscription Optimisation
Pricing Strategy Optimisation optional
Enterprise
POA
£
customised
Strategy
Strategy
Priced according to SOW
Technology
HubSpot CRM Suite
Pro or Enterprise
Product Board $25 p/m
Mixpanel from $20 p/m
Optional
Chamaleon from $279 p/m
Pendo from $2k p/quarter
Optional
Walnut from $10k p/y
Optional
Product-Led
Growth
Onboarding Optimisation
Time-To-Value
UX/UI Optimisation
PLG Growth Strategy
Churn Rate Optimisation
Lean Experimentation Framework
Trial to Subscription Optimisation
Pricing Strategy Optimisation optional

What to expect on your call

A member of our team, either Paul or Anthony, will connect with you to discuss your goals and challenges and what it was about REVEAL© that you felt could help solve them.

The first call will be a 15-minute conversation so that you can ask questions and get a feel for us and our team.

Once we have a firm understanding of your situation and you decide that you would like to talk more, we'll schedule a discovery call and go from there.

What our clients say

Paul is one of the brightest minds out there on digital growth. He has deep insights coming from practical & extensive experience in demand generation, ABM & online marketing. Paul was able to holistically review our marketing and make a meaningful impact in improving it's performance. He is an absolute pleasure to work with!  
Paul is a natural leader with great communication skills, a sharp mind and good business sense. I find Paul's style refreshing - I know what I'm going to get with him, and that's considered advice and support that's been tailored to the needs of our business.

I wouldn't hesitate to recommend Paul to prospective clients, he's been invaluable to Solace over the years.

I found Paul extremely insightful, knowledgeable and also up for challenging many assumptions we'd made along the way. The difference with Paul at BIAS is that not only does he understand the what and why but he also knows the right way to deploy the tech to get the best result. 

I would highly recommend Paul and BIAS to any B2B SaaS organisation looking to optimise their tech approach to CRM and inbound marketing.

Sameer Bhatia, Founder & CEO ProProfs Victoria Barton Rosenthal Ray de Silva
Sameer Bhatia, Founder & CEO at ProProfs
Victoria Barton-Rosenthal, Strategic Marketing Manager, Solace
Ray de Silva, Former CCO, HubX Capital