Following that, we implemented an automated, task-based workflow that enabled the 300 Brains team to work through different sales tasks to move deals across the pipeline. As they were task-based, this enabled 300 Brains to work out of HubSpot's new prospecting dashboard and accurately measure sales output throughout the days, weeks and months.
Following this and ensuring the account defaults and ‘hubs’ were set up correctly, we began working on the landing page. This was to act as a UK alternative to the existing 300 Brains website. Using HubSpot’s native landing page builder tools, we worked with James to craft a landing page optimised for conversions, encouraging the audience to book a video call with the sales leader (James). The landing page is viewed as a ‘moving project’, using key GDD methodologies to continually develop this page and ensure it’s optimised for conversions.
Finally, we prepared various assets, including an eBook, Sales One-pager and ads. The eBook targeted the Fintech industry, explaining how that vertical can counteract key challenges in outsourcing technology development. We leaned into James’ extensive contact base and global 300 Brains team members to craft an expert insight into scaling your product more sustainably and successfully. We created LinkedIn Ads to go alongside this eBook for lead generation.
The BIAS team wrote and designed the sales one-pager to help potential customers get a snapshot of what 300 Brains has to offer and their services. This has helped James prospect more effectively and has been received positively by those who have received a copy of the one-pager.
