Conversational marketing helps sales teams maximise the conversion opportunity for website visitors to speak directly to the sales team using Drift chat playbooks. Live chat, chatbots, and chat landing pages are all ideal ways to screen, convert and redirect website prospects to speed up sales cycles.
A conversational platform helps businesses that seek to identify sales opportunities at the earliest point in the funnel. These businesses have clearly aligned marketing and sales goals, get high volumes of website traffic and are seeking improved sales success.
A conversational marketing strategy puts sales firmly front and centre and it is suitable for both mobile and static sales teams. By syncing with your email as well as your CRM and marketing automation platform it’s seamless integration.
Conversational Marketing and Sales is fast becoming the go-to solution for businesses that want to accelerate sales conversions. They understand the need to nurture their prospects is important but qualifying buying intent is a primary objective. As identifying opportunities earlier in the buying cycle can increase revenues by up to 28%.
Companies with this type of focus invest in their marketing and sales framework heavily with clearly defined goals and objectives. Enabling their sales personnel to perform whilst reducing friction within communication channels in the top 5 problems to solve.
BIAS has a well-crafted approach to helping our partners to transition to conversational marketing and sales. We work hard to understand your business and this requires a lot of groundwork. Therefore we have a proven four-stage approach which includes, consultation and discovery, planning and strategy, implementation and then review and adjust.
This becomes a circular approach to developing your conversational marketing strategy rather than a linear one. Adopting a circular mindset means that you are continually improving and iterating your strategy using the data in your results. Businesses that sell in circles see better results and have a vastly improved understanding of their customer behaviour.
Get started with your conversational marketing and sales process with Drift and HubSpot CRM.