Demand Generation Services for SaaS and FinTech Firms

Our demand generation services are meticulously designed to cater to the specific needs of SaaS and FinTech firms, empowering CMOs and marketing teams to drive sustainable growth and stay ahead of the competition.

Our Approach to Demand Generation

Demand generation is for tech companies with product market fit

Your B2B SaaS or technology business will be maturing. You will be focused on accelerating growth and retention, so a highly aligned RevOps function with optimised marketing and sales technology is where you’re focused now. We can build sales, marketing and onboarding on HubSpot at BIAS.

With HubSpot at the core of your technology, you’ll need a team of marketing and sales enablement specialists to complement the demand strategy, and BIAS can undoubtedly deliver.

Check out our AMPLIFY product for marketing teams for a comprehensive solution to customer acquisition strategy.

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Results are all about the strategy

Whether your organisation is new to demand gen or seasoned pros, we can help. Our multi-experienced marketing, sales and product strategists can work with you and your team to deliver a winning demand strategy. 

With deep experience in B2B SaaS and B2B/B2C Fintech stretching back to 2008, we are a team that has remained at the forefront of strategic development across marketing sales and onboarding optimisation, a trait deeply rooted in our core values.

Strategy without the technology won't deliver the results

Today's B2B demand generation teams require a partner with technical expertise, ours is built off of HubSpot. With a core ethos of delivering highly optimised tech-driven environments, BIAS builds tech stacks that feed each other and create the perfect environment for perpetual growth.

At BIAS, we believe in proving what works. To this end, our technical setup covers you for demand generation, demand capture and account-based marketing, if need be, for enterprise targets. Moreover, it’s the same setup we run internally, so we are our best use case.

Hubspot Apps
Custom Tools HubSpot CMS

So what's it going to take to succeed?

Demand generation takes a combination of ongoing optimised multi-channel strategies:

  • Strategy
  • Technology
  • Content
  • Campaigns
  • Growth-driven design websites
  • Sales enablement
  • Programmatic advertising

BIAS has won awards for many of these components, from campaigns to websites and continues to deliver for B2B SaaS and Fintech companies across the board.


Frequently asked questions

What Experience Do You Have in Our Industry?

Our team have deep experience in financial services, fintech and SaaS, retail as well as real estate.

We have proven results in these industries.

How Do You Approach Lead Generation and Nurturing?

We focus on optimising your first-party data, landing pages, paid marketing, and email nurturing in your CRM.

We supplement these strategies with intent data to enable us to target in-market accounts as well as new business opportunities.

Can You Provide Case Studies or References?

We have many case studies available on the website and can provide real-time customer testimonials.

Our clients are happy to speak up on our behalf.

What Tools and Technologies Do You Use?

We primarily work with teams on HubSpot CRM, but can also support SFDC. Other tools include RollWorks, ZoomInfo, Cognism, Dream Data, Google PPC, and paid social.

Other tools are listed on the homepage.

How Do You Measure Success and Report on Campaigns?

We use over 144 KPIs to measure our success in marketing, sales, customer success, and product. Combine these out-of-the-box metrics with your custom reporting, and you have a robust dataset to scale forward.

All reporting is built into HubSpot where possible or 3rd party tools like Databox or PowerBI.

What Is Your Pricing Model?

Each company has a different strategy and spending power. These two combined elements define the budget.

The question to ask yourself is how aggressive you want to be in your customer acquisition. The more aggressive, the bigger the budget.