Take your SaaS and Fintech products to market the right way!

Generate laser-focused demand, and drive adoption, retention and growth with BIAS, London's largest product marketing agency.

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Choose BIAS as your Product Marketing Agency

The value product marketing brings to SaaS and fintech products cannot be underestimated. Product marketing drives the cross-functional team alignment necessary for a product’s success.

Proven product marketers are an in-demand commodity

This means that recruiting professional PMMs comes at a premium because of talent scarcity. Because of this, many companies turn to traditional marketers to perform the role but soon understand that recruiting highly skilled marketers capable of instantaneous delivery can be challenging.

Those companies that opt for hiring junior marketers and hoping they can fill the gap quickly understand that this is a costly approach both in time and money, slowing down progress and causing inertia.

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The absence of product marketers impedes the business

The lack of communication between product and client-facing teams often causes friction and bottlenecks and directly impedes the ability to communicate impending value to prospects and customers.

Product marketers come into their own in this environment as they tightly knit key business units, communicate the product value, train internal teams to convey the right product messaging, become the voice of the customer and own sales enablement. In short, product marketing runs the play for the other teams to execute.

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Product marketing supports the needs of business leaders

Technology companies that are serious about their product success are intentional about product marketing. With a robust product marketing function, leadership is confident of the focus and alignment between teams through cross-functional alliance and upward reporting of problems and issues.

Producing marketing impacts every team, positioning them for success! The sales teams are supported to deliver on their goals through sales enablement. Marketing through powerful footnotes of the way the product solves for each user. Customer success in communicating product and feature updates and to understand how best to solve enquiries and onboarding.
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PMM Flywheel

Product marketing is the driving force behind getting products to market - and keeping them there. It also serves as the overarching voice of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. All at the same time.

At BIAS our goal is to deliver product marketing functions that sit at the intersection of your company specifically at the core departments of sales, customer success, product and marketing creating support that leads to laser-focused demand generation, product adoption, retention and growth. 

Adopting a Product Marketing Strategy

Adopting a product marketing strategy requires a lot of time, experience and structure, something the team at BIAS has in droves. There is a huge range of tasks that we would undertake as a digital marketing agency at any given point in time, ranging from, but not limited to:

 

  • Mastering product positioning & messaging
  • Crafting your product’s story
  • Managing product launches
  • Driving alignment across the organisation
  • Creating and delivering sales teams collateral
  • Conducting customer and market research
  • Analysing and optimising campaigns and products
  • Reporting on product marketing metrics
  • Working on the product roadmap
  • Onboarding customers and ensuring they’re set up for success with your product
  • Content marketing initiatives - such as blog posts, landing pages, email copy, etc.
  • Managing the website
  • Increasing conversion rates
  • Training & Development

BIAS enables SaaS and technology companies

Access an outsourced team of experienced product marketers on a project-by-project basis.

With our 84-point playbook covering discovery through to onboarding and our ARISE methodology designed to align your product marketing and marketing teams to optimise your customer acquisition strategy continually. We can seamlessly integrate into your team and help accelerate the growth of your product.

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