We believe growth-driven design (GDD) is the only way forward for companies with strong growth initiatives and ongoing capitalisation of digital success based on user activity, not preconceived or suggested success methods.
Adopting this agile approach means you can launch your website quicker and improve faster. If having a peak performing website that delivers growth month on month is your priority, then the growth-driven design can be the only choice.
The growth-driven design (GDD) methodology is based around the process of building, testing, adapting and expanding. Consistently manoeuvring the design and development process to suit what your customers actually want by their behaviour, rather than what you think they want.
Using this process BIAS Digital delivers websites highly aligned to the behaviours of your prospects, using a launchpad website and then testing for results and applying continuous monitoring and improvement.
These critical stages ensure your investment in a website is spread out and removes large planning and budgeting cycles. The result is a website that works for your prospects and customers and grows in line with your business.
It’s fundamentally different from traditional web design that takes a concept, builds and launches a website without a real, unequivocal, understanding of how the visitors will use it. From the start, the GDD process acknowledges that your website will never be finished; it’s a living breathing platform designed solely at the bequest of your users. As such it needs nurturing and constant attention, or it simply will not give true value.