Enterprise companies often use an account-based (ABM) approach to customer acquisition. BIAS can step in and support complex ABM strategies.
WHY ACCOUNT-BASED MARKETING
Inbound marketing is great, but you know that as you’re already practising it. You’re selling to people who actually want to speak with you. They’ve been recognised, they recognise themselves in your content and they ‘relate’ to your brand.
However, many businesses we speak to want to target those really hard-to-reach, hard-to-attract, big-hitting clients.
This is where you adopt account-based marketing. By aligning your sales and marketing teams to identify and appeal to those ideal clients, you break each target business down and market to the senior decision-makers independently. Changing the narrative to answer only problems this particular persona resonates with.
This prevents your “blanket” approach from falling on deaf ears or being ignored as too generic.
WHAT YOU NEED?
BIAS support enterprise sales organisations by working with your incumbent teams to formulate a game plan for success.
Our account-based marketing campaigns will help your company ‘whale hunt’. Target only those ‘top tier’ clients you typically struggle to reach, positioning your brand in front of the right decision-makers.
Therefore you can focus on generating high-quality inbound opportunities through content, opening communication channels and building strong relationships with the most important people.
This significantly improves ROI and it can have a massive impact on your bottom line. But content can stretch much further than just blogging. Video, animation, interactive, with the right budget we can use it all.
Ultimately you can build close relationships with clients deemed most valuable to your business and its goals, in a way that doesn’t interrupt people already busy and short on time.
We have worked with Paul and his team for several years now and have always been impressed with his attention to detail and enthusiasm that he shares with our ideas and the services we provide. very adaptive, very responsive and would highly recommend them.
HOW WE HELP YOU
We focus your business on ROI with account-based marketing. Well executed ABM can reduce the overall time it takes to nurture the most profitable leads during the sales process.
Our approach is creative and uses tried-and-tested inbound techniques to capture your ideal client’s attention, whether you want to target companies based on size, location, budget or other factors.
When BIAS introduces your account-based approach alongside an inbound sales and marketing strategy, your businesses will partner with the companies that are the best fit and, crucially, ones that want to work with you.
For a more in-depth discussion on your ABM needs, contact BIAS for a thorough deep dive into your challenges using our form, email, chatbot or the old fashioned telephone.