Target your most profitable accounts and capture the market demand that's our unique approach to revenue marketing.
For companies with a wide TAM, we like to employ a two-way approach utilising a target-account strategy with an intent strategy to capture both the accounts you know and those you don’t. This closes the gap between sales opportunities and allows your team to target accounts in play today and those we are activating for tomorrow.
It’s a great approach when aligning marketing and sales but even better when your marketing engine is not yet performing. Effectively, you can still close accounts without a demand generation or inbound marketing strategy on the other side.
Get started with your account-based marketing strategy by scheduling a call to discuss your current goals and challenges.