Adopt an account-based marketing strategy for your business and tightly align your sales and marketing teams to the revenue goals of the largest revenue-generating accounts.
The one-to-many account-based strategy is exactly that. It’s for a high number target account list or TAL.
The one-to-few approach to account-based marketing (ABM) requires a medium level of personalisation to deliver results from your marketing efforts.
Check out our founder talking all things ABM at RevCon 2022 with our partner RollWorks
Adding ABM to our mix comes with a few mindset shifts. The goal is to work toward a more finite audience that is already somewhat ‘qualified’. So instead of just focusing on getting more leads, ABM is focused on getting more of the right leads (from the right accounts).
Traditionally, marketing has focused on leads—that is, individual people showing engagement. While it will always matter to have the right buyers taking action, ABM focuses on the account before the person, not the other way around.
Ultimately, just like any other marketing strategy, ABM should drive revenue. We’ll measure direct pipeline generation from ABM programs as well as revenue influence.
12.5k / from per month
15.1k / from per month
Get started with your account-based marketing strategy by scheduling a call to discuss your current goals and challenges.